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Industry Insights
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For Plastic Surgery Marketing, Content Really is King
As anyone who knows me, or one of our team, or even who has read this blog a few times knows, we do a fair amount of work in online Plastic Surgery Marketing. As with any business we have some customers who just go along – who are happy to …
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Practical Ways to Combat Potential Negative Publicity
I am super excited! After weeks and weeks of searching, I finally found the red, snakeskin platform pumps I have been looking for! Of course, before I make the purchase (and part with that amount of money for a pair of shoes), the first thing I do is Google them …
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Online Reviews Rule With Google’s Sidewiki
The reason testimonials and reviews are so powerful is because they provide a third-party (and hopefully, unbiased) opinion of what actual users think about products and services. Google knows this and considers reviews and citations an important factor in local search rankings. Studies have shown that not only do long customer …
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Benchmarks for Plastic Surgery Marketing Online December 2009
Plastic Surgery Internet References Benchmark for December Shows Overall Decline of Less Than 17% from Spring – The Busiest Season of The Year We work with a number of plastic surgeons and have the opportunity to really get a sense for their zeitgeist. Right now many of them are feeling …
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LinkedIn Company Profile Tutorial from Dream Systems Media
Our colleauge Mat Siltala of Dream Systems Media (Mat was Social before Social was cool) has a nice video tutorial with some great screen shots on how to set up your LinkedIn Company Profile . Among the benefits are: One more positive reference for your brand (reputation management) Ability to …
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Facebook Marketing – Sneaky, Subversive, Effective!
The tactics of Local Facebook Marketing just got a whole lot easier to understand. Sarah Smith gave up the goods in her presentation at the Local Search Summit. It turns out there are some very subversive ways to use current Facebook technologies. Marketing on Facebook just got a lot easier. Don …
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My First Marketing Webinar
Everyday we get emails about online, marketing webinars. “How to increase your ROI on the web”, “Why you need to supplement your campaign with PPC”, “Why do trains no longer have cabooses”. It’s endless! As a website promotion company we get requests for all manner of online marketing services and …
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Use Twitter for Business? Tell Us About It
UPDATE: At the suggestion of Terri Troncale I want to invite submissions for non-profits as well. Please, please – fans, recommend your favorites! I’m really happy to have the businesses self-submit but I want to get rid of these iTunes cards 😀 Also, my original limitation on location was because …
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Tweet and Grow Rich – Identify And Amplify Your Ideal Followers
Twitter, a popular microblogging service and social media platform, can be an extremely valuable asset when conducting your internet marketing campaign. Through Twitter, your company can find and build relationships with prospective clients, promote your products and services or quickly draw traffic back to your website by adding links in …
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Leapfish: Google Competitor or Flash In The Pan?
Editor’s note: this is the first in a series we’re calling “Don’t Believe The Hype” “It’s OK, you’re not cheating on Google”, says the autopopulated search box on the Leapfish homepage. But is Leapfish, the new meta search kid on the block, just another flash in the pan as far …
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