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Industry Insights
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3 Simple Tips to Measure Online Directory Advertising ROI
It’s pretty simple: marketing on the Internet is, on one level, about dominating as much real estate on page 1 of Google as possible. The typical places to dominate are the left side of the page (natural or organic search results) and the right side of the page (paid search …
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Is Your Competition Winning in The Customer Engagement Cycle?
Holy cow it’s taken me a long time to write this! But that’s good news because I’ve been adding to my own understanding in the meantime. I have been intending to post on this since before my friend Chris Schultz wrote his “10 Tips for Launching Your Startup” in which …
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Online PR – Making A Positive Contribution
My friend, and a very smart local entrepreneur, Chris Schultz wrote an interesting piece entitled 10 Tips for Launching Your Startup in which he makes a pretty bold statement relative to PR (that’s public relations, not PageRank, for you search geeks). There are a ton of other great posts on …
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BizzSpot & BBB taking a page from the Merchant Circle playbook
BBB, BizzSpot partnership takes a shady tack to entice local businesses. So, it’s taken me a few days to get back to this, but I was blown away by a recent cold-call from a company purporting to be the marketing arm of the Better Business Bureau. I think everybody knows …
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PrivateLinksBuilder.com (Peter Cogan) Thinks I’m A Plastic Surgeon
Private Links Builder is trying to help me rank better for Plastic Surgeons New Orleans. I’m highlighting some particularly amusing stuff. These are actually pretty good from a sales perspective. What they lack is any kind of real preparation and review. See also: Links Hog and High Web Rank Subject: …
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highwebrank.com (Gregory Fort) Thinks I'm a Chiropractor
High Web Rank is trying to help me rank better for Chiropractor New Orleans with their 13,000 sites. For a little background please see my Links Hog post. Hello, I was looking at websites under the keyword ‘ chiropractor new orleans ‘ and came across your website http://www.ifindsales.com/. I see …
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Joycelyn Elders says it’s OK to Google Yourself
I want to apologize for any juvenile references to follow — my 40th birthday is ~ 6 weeks away and this may be part of my mid-life crisis. Or as my friend Michael, a New Orleans commercial insurance agent, says: “go Google yourself”! Surely you realize Dr. Elders didn’t really …
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David Mihm Rocks – WordPress Spam Injection Sucks
I happened to stop by Mihmorandum, the blog of Portland Oregon Website Designer David Mihm and David solved a problem I didn’t know I had. WordPress Spam Injection = Google Penalty for My Blog (But Not Website) I had been wondering for about two weeks why I was no longer …
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LinksHog (Nate Figueroa) Thinks I’m a Plastic Surgeon
A company who’s domain is linkshog.com The Boy in the Striped Pyjamas film has been spamming my clients. Here’s why I call it spam versus just unsolicited email (I’m not averse to well done unsolicited email). They clearly have no human review The search phrases they call out are inappropriate …
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MSNBC Is On My “Top 10 Best Headlines Ever” List
The headline is “You Want A Prettier What?!”