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Industry Insights
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Violet Marie Thompson – The Latest Influencer
How apropriate that our first flickr photo is also a new baby. Please help us launch the career of another search marketer Violet Marie Thompson. Violet Marie is the latest addition to our team of influencers. She joined us on Tuesday April 22nd. Tuesday April 22nd is both Earth Day, …
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Local SEO (Local Search) at Small Business Marketing Unleashed
Sadly, I can’t tell you exactly what was said (I’d have to kill you apparently according to the organizers) but Matt McGee of SmallBusinessSEM.com gave a fantastically detailed presentation on all facets of local search. I strongly recommend this conference for small businesses interested in internet marketing and those who …
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Plastic Surgery Internet Marketing Hits the Big Time
The New York times is out with and interesting piece on Plastic Surgery Internet Marketing and how effective it can be. Update: I’ve expanded on this post greatly in: Internet Marketing for Plastic Surgeons – Less Scary than You Think. You may also be interested in: Convert Offline – Everybody’s …
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Miriam Ellis Asks A Lot of Questions
At the risk of repeating myself, Miriam of Solas Web Design in her SEO Igloo blog has been engaged for a few weeks in an investigation of Local SEO culminating with a series of interviews. Miriam was nice to include me and most recently asked me to respond to some …
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TIP – In Website Promotion Every Page Is An Island
How do you plan to be found? If your business were on a deserted farm road in the middle of nowhere, how would you be found? Chances are, you wouldn’t be. Your web site and the pages within are the same way. Just because you’ve published a web site doesn’t …
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TIP – Search Engines Only Read Text
A big part of the way a search engine decides how to give you a good response is by looking at how closely what you type in to their search box matches the words they have in their database of web sites. For this reason, it’s critically important you use …
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TIP – Key phrases ARE search
Perhaps THE most important part of any search engine marketing campaign is key phrase selection. You can have the most optimized, organized, accessible web site on the planet, but unless you can be found for the key phrases for which people are searching you’re out of luck. In my opinion, …
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TIP – Don’t Slow Down the Spiders
In addition to being text deficient, a web site that relies too heavily on images or flash has another very serious problem to overcome. There are billions of web sites on the Internet and the search engine spiders (the pieces of software that crawl the web in search of new …
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