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Industry Insights
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Why You Should Reply to Your Reviews—Especially The Negative Ones
Whether we’re using social media to keep up with friends, watching videos on YouTube, or even searching the Web to find a doctor, most of our daily activities involve our phones and other devices with access to the internet. Many of us will turn to reviews, along with recommendations from …
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How Using Psychographics Can Shed Light on Your Buyer Personas
Looking at your buyer without understanding them as a whole is like ordering a hamburger without the toppings. Nobody wants a dry hamburger without cheese, bacon, tomatoes, pickles, or at least some sort of condiment. So why do some businesses only care that a buyer bought their product and not …
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Is Your Website Running Slowly? Image Optimization Could Help Speed Things Up
Image optimization is a process of manipulating an image’s size, dimensions, and format to reduce it to the smallest possible size while still ensuring the highest possible quality is delivered to the browser. It sounds like a dark art, I know, but it really isn’t, and if your business relies …
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Top 10 Truly FREE Tools for Nonprofits + Even More Resources
Nonprofit organizations are what I like to call “ballin’ on a budget,” which means strategically selecting resources that won’t break the bank. But where do you start? Here are our top 10 picks for the best free resources for nonprofits you should utilize to get your organization… organized. Free Tools …
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Which Social Media Platforms Should Insurance Companies Use?
In a world where a new social media platform gets launched every other week, it can be difficult to know which platforms to embrace and which ones to ignore. This can be particularly difficult when trying to identify the platforms your audience is already on. As a rule of thumb, …
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15 Quick Tips on Using Geolocation Targeting for Your Law Firm
Once upon a time before GPS and Bluetooth, marketing your firm was an absolute nightmare of unknowns and shots in the dark. There’s a limit to the amount of kitschy commercials you can make, right? The era of big tech is upon us, and if you haven’t tapped into Geofencing …
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Do Businesses With Multiple Locations Need Multiple Facebook Pages?
Facebook has become an integral part of marketing for any business. Those with multiple physical locations must decide how they would like to present themselves on this platform: in one corporate page representing all locations, or in separate pages that reflect each location. While the ease of managing one corporate …
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Only 4 Percent of Businesses Are Voice Search Ready—Are You in That Number?
At the beginning of 2019, over 66 million people in the United States were uttering the phrases “Ok Google,” “Hey Siri,” or “Alexa!” to find information on the internet. When you consider that the adult population of the United States is around 253 million, that means that around 25 percent …
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Why Branding Is Vital in Your Marketing Campaigns
Branding and marketing are terms often associated with each other. Though they’re not synonymous, they should be harmonious. Your brand is what you market. The colors, logos, voice, tone, and so much more dictate how you should market your products or services and ultimately show the world (or a tiny …
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The Strategic Marketing Method to Building Your Brand on Youtube
In true Search Influence fashion, I am going to start this blog post the same way we typically start our weekly company meetings, with a quote: “You cannot teach a man anything; you can only help him discover it in himself.” – Galileo Though Galileo provided us with this insightful …
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