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Industry Insights
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Why Branding Is Vital in Your Marketing Campaigns
Branding and marketing are terms often associated with each other. Though they’re not synonymous, they should be harmonious. Your brand is what you market. The colors, logos, voice, tone, and so much more dictate how you should market your products or services and ultimately show the world (or a tiny …
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The Strategic Marketing Method to Building Your Brand on Youtube
In true Search Influence fashion, I am going to start this blog post the same way we typically start our weekly company meetings, with a quote: “You cannot teach a man anything; you can only help him discover it in himself.” – Galileo Though Galileo provided us with this insightful …
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Five Steps to Boost Your Law Firm’s Online Reputation
Reputation is everything. If you’re a fan of the TV series “Suits,” you already know that hotshot attorney Louis Litt’s most important character trait is his obsession with his reputation, as well as his firm’s. He does whatever it takes to make sure it’s immaculate. Since Louis doesn’t talk much …
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Answer These Questions Before Creating a Strategy With Your Marketing Agency
In the world of digital marketing, both asking and answering the correct questions can be the difference between success in a digital marketing campaign and frustration. Often, as a salesperson (or consultant or relationship-builder guy… whatever I am), I find myself realizing how many different types of potential clients there …
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Best Apps for Mardi Gras in New Orleans
Mardi Gras in New Orleans is one of the most exciting times of the year! But with all of that excitement comes a bit of preparation. Make sure you’ve got these top apps downloaded on your phone so that you optimize your Mardi Gras experience. Listen to our radio interview …
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The Best and Worst of Super Bowl LIII Ads – Jordan Polhemus From Search Influence on WWL
Jordan Polhemus, Account Supervisor at Search Influence, sat down with WWL to discuss this year’s best and worst Super Bowl ads from a marketing standpoint. Check out her insights on: Which ads scored and which fell flat Recent trends in brand messaging and inclusive marketing Super Bowl commercials never fail …
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How to Optimize YouTube Videos for SEO
What’s your first thought when you think of YouTube videos? Funny pet compilations or cooking tutorials? Well, if so, then it might surprise you that YouTube is more than just a resource for entertaining clips or personal vlogs (video blogs); it’s actually the second-most visited website in the world, behind …
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CCPA and Political Ads: What You Need To Know and Why It Can’t Wait ‘til 2020
The recently-passed California Consumer Privacy Act and proposed changes to political ads will change the digital marketing landscape in 2020. I know what you are thinking: 2019 just started, why should I already be concerned about complying with new rules and regulations that go into effect in 2020? As many …
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4 Reasons Why Digital Marketing Spend Keeps Growing & Isn’t Stopping
Cambridge Analytica. GDPR. Brexit. The 2016 presidential election. Privacy has been at the forefront of national news related to Facebook as well as social and digital media in general for the last few years. Yet, spending on digital marketing and advertising continued to climb in 2017 and 2018, with …
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Why You Should Consider Hiring a Digital Marketing Agency
As 2018 comes to a close, now is the perfect time for business owners and stakeholders to reflect on the year that they’ve had, evaluate the current state of their firms, and develop solid business resolutions for a productive 2019. We often speak with businesses that are trying to decide …
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