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Marketing Analytics Education and News
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Should Small Businesses Pick Online or Traditional Marketing?
At some point every year, all marketers must ask themselves one very important question. Whether you’re with a small business, agency, or massive corporation, this question plays an integral role in how you shape that year’s marketing strategy: Where Should My Budget Go? It’s inevitable, and you need to decide …
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SEO 101: How to Install Google Analytics on Your Website
So you want to take your business to the next level. You built this amazing website, but you have no idea if anyone is even looking at it. You’ve looked around online and found a pretty cool stat counter, but you need more information than that. That’s where Google Analytics …
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You’ll Never Believe How Clickbait Techniques Are Causing the Downfall of Ads
The atmosphere for Internet advertisers has changed over the past couple of years following a trend that marketers of the past simply didn’t see coming. Thanks to an overuse of several marketing techniques, including clickbait titles, dynamic advertising, and uninspired cookie-cutter content, Internet users have learned ways to avoid ads …
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New York Hotel Fines $500 For Negative Online Reviews. How Can They Fix It?
A Hudson, NY hotel has a perplexing way of dealing with bad reviews. According to Page Six, instead of using bad reviews as constructive criticism, the hotel charges wedding couples $500 for each bad review their guests post online. “Please know that despite the fact that wedding couples love Hudson and …
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What the Father of Facebook Can Learn from SEO About Conversion Optimization
Everyone has heard of Mark Zuckerberg, Facebook Founder, but he owes much of his success to his father Edward Zuckerberg, DDS. Zuckerberg describes himself as the actual “Father of Facebook”, teaching Mark the ins and outs of computer programming on their Atari 800. In an effort to promote his Westchester, …
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An Overview Of Google Analytics
Upon installing the Google Analytics code on your Web site, you will have an abundant amount of information to navigate through relating traffic sources and visitor information. To begin analyzing your Web site’s data, go to http://www.google.com/analytics/ – Click “Access Analytics” (blue button on the right side) and login using your …
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Website Goals: Convert Traffic to Sales!
What is the function of your website? Do you use your website as an information tool? Do you use it as an arm of your sales team? Why not have your website do both? Too often small business owners focus on creating a flashy, aesthetically pleasing website. Instead, they should …
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Yahoo! is an Entertainment News Site…Wha?
Yahoo Fails At Search, Tries Its Hand At Being A “Pretty Woman” It is a sad day when search engines are reduced to stalking celebrities to keep themselves relevant. That is the thought I had when I saw the latest Yahoo TV commercial. Since their merger with Microsoft was announced, …
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Buying Yelp Reviews Is BAD for Business
Yelp is intended as a review site where users can write and read reviews for local businesses to help make informed buying decisions. It’s a powerful tool in that users trust the real opinions and feedback from their friends and neighbors. Yelp’s user-driven reviews allow everyone to add in their …
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Burying Negative Content – What to Do Versus What Not to Do
These days it is really easy to tarnish the online reputation of a company. Just one bad review or article posted on a high traffic web site is all it takes. In most instances it is impossible to have negative comments and stories removed. The best way to fight negativity …
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