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Marketing Analytics Education and News
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Buying Yelp Reviews Is BAD for Business
Yelp is intended as a review site where users can write and read reviews for local businesses to help make informed buying decisions. It’s a powerful tool in that users trust the real opinions and feedback from their friends and neighbors. Yelp’s user-driven reviews allow everyone to add in their …
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Burying Negative Content – What to Do Versus What Not to Do
These days it is really easy to tarnish the online reputation of a company. Just one bad review or article posted on a high traffic web site is all it takes. In most instances it is impossible to have negative comments and stories removed. The best way to fight negativity …
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Unethical Customer Reviews Can Cost You Big
Lifestyle Lift is learning the cost of unethical customer reviews. The New York State Attorney General has reached a $300,000.00 settlement with cosmetic surgery company Lifestyle Lift in response to fabricated consumer reviews. It appears that Lifestyle Lift was directing employees to spend their time in reviewing their own facilities. …
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Reputation Management or Just Good Old-Fashioned Customer Service: What Works Better?
“Markets are conversations”, states the Cluetrain Manifesto, the online reputation managers’ Bible. And if you sell any kind of product or service today, you must be part of the conversation or get left out. In the days before the internet, reputations were built on word-of-mouth (WOM) and reputation management was …
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Will Scott Head Shots for SMX Local Search Ranking Tactics
I’d like a little help here please. Like my friend, Portland OR Web Designer, David Mihm I needed a head shot for SMX Local Mobile where I’ll be on a panel with a fine bunch of fellows on ranking factors for local search. I went to see one of our …
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Reputation Management – DKI Gone Bad
So, I was reviewing my ranking for “Swine Insemination” on the heels of my last post and noticed the ad on the right, below: Dynamic Keyword Insertion is one of the ways Google tries to allow advertisers to make their ads more relevant to users searches. In this case it …
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