News

• Is Apple Pay Keeping Google Wallet Away? Yelp Gets Posh + More!

  October 24, 2014 by in News Search Influence Alumni - Comments Off on Is Apple Pay Keeping Google Wallet Away? Yelp Gets Posh + More!
  

  1. Apple Pay Launches as a part of iOS 8.1 – Mashable On Monday, one of iOS 8’s most anticipated features, Apple Pay, went live. iPhone 6 and iPhone 6 Plus users only had to download the iOS 8.1 update and add a credit card to Passbook to start using …
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• Five For Friday: Paging Dr. Google, Panda 4.1 Is On The Loose, And More!

  October 17, 2014 by in News Search Influence Alumni - Comments Off on Five For Friday: Paging Dr. Google, Panda 4.1 Is On The Loose, And More!
  

  1. Google Gets a Medical Degree -Mashable In what may prove to be the coolest Google project all year, reports have surfaced that the search engine plans to implement a feature to their already lauded Helpouts initiative. The new project will attempt to take health-related symptomatic searches and connect users …
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• Five For Friday: Amazon Gets Physical, Tinder Cleans Up, & G+ Asks, Am I Pretty?

  October 10, 2014 by in News Michelle Neuhoff Boyd - Comments Off on Five For Friday: Amazon Gets Physical, Tinder Cleans Up, & G+ Asks, Am I Pretty?
  

  1. Google Testing New Local Interface In Web Search Results – Search Engine Roundtable Google is testing a new interface for showing the local web search results. Back in August, we saw that Google was showing the local carousel within the results, but this new interface is simply a list of …
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• Here Comes Fun: The ONLY Time A High Bounce Rate Is A Good Thing

  October 06, 2014 by in News Search Influence Alumni - Comments Off on Here Comes Fun: The ONLY Time A High Bounce Rate Is A Good Thing
  

  Any employee at Search Influence will tell you we take our company team-building events very seriously. I have experienced two of these events since I started at Search Influence less than a year ago, and each one has brought the employees of our company closer together. This event was no …
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• SI: Taking Care of Business and Working [Out] Overtime

  September 30, 2014 by in News Search Influence Alumni - 1 comment
  

  Rates of obesity are plateauing, healthy eating is up, and work fitness programs are on the rise. Fitness isn’t a fad or a trend, it’s a lifestyle change that a large part of the country is starting to value. But is your regular exercise regimen enough if you spend eight …
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• Putting The 8 In Teammate: Search Influence Welcomes 8 New Influencers

  September 29, 2014 by in News Search Influence Alumni - Comments Off on Putting The 8 In Teammate: Search Influence Welcomes 8 New Influencers
  

  Search Influence is happy to introduce its eight newest members. Every month, our team continues to grow! Andrea Siegel – Junior Account Associate Originally from Miami, FL, Andrea moved to New Orleans to attend Tulane University. She majored in marketing and loved every second of her Tulane Experience. Andrea decided …
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• 5 For Friday: Winning at Local Search, Snippets in Search, & Investing in Content

  September 26, 2014 by in News Search Influence Alumni - Comments Off on 5 For Friday: Winning at Local Search, Snippets in Search, & Investing in Content
  

  1. Google Structured Snippets Officially in Search Results – Search Engine Land Schema markup and other forms of structured data are being used by webmasters to display Google structured snippets, but this isn’t the only way more data is pulled into the search results. Google has been testing out new …
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• 5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh

  September 19, 2014 by in News Search Influence Alumni - Comments Off on 5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh
  

  1. Local Businesses: Watch Out! – Search Engine Watch Apple’s newest gadget, the Apple Watch, is likely to have a major impact on local search. The expected increase in hyper-local searches means added pressure will be placed on businesses to ensure they can be found easily online. “Users will be …
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• 8 Must Visit Eateries For BIA Kelsey SMB Digital Attendees

  September 15, 2014 by in News Will Scott - 2 comments
  

  My colleague Neal Polachek, a noted analyst and advisor, wrote me an email asking my opinion on New Orleans restaurants. He is coming to town for the BIA Kelsey LEADING IN LOCAL: SMB Digital Marketing event. He mentioned Cochon, which is excellent, but I had a few other recommendations. If you’re …
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• 5 for Friday: New Apple Gadgets, Net Neutrality, And Twitter Says Buy, Buy, Buy!

  September 12, 2014 by in News Search Influence Alumni - Comments Off on 5 for Friday: New Apple Gadgets, Net Neutrality, And Twitter Says Buy, Buy, Buy!
  

  1. Apple’s Big Reveal -Mashable This week, it’s impossible to ignore Apple’s big unveilings. While the new iPhone 6 may come with some interesting upgrades, for me, “the big reveal” was all about the Apple Watch. The new gadget is very slick looking and appears to be packed with features. …
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