News

• SI: Taking Care of Business and Working [Out] Overtime

  September 30, 2014 by in News Search Influence Alumni - 1 comment
  

  Rates of obesity are plateauing, healthy eating is up, and work fitness programs are on the rise. Fitness isn’t a fad or a trend, it’s a lifestyle change that a large part of the country is starting to value. But is your regular exercise regimen enough if you spend eight …
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• Putting The 8 In Teammate: Search Influence Welcomes 8 New Influencers

  September 29, 2014 by in News Search Influence Alumni - Comments Off on Putting The 8 In Teammate: Search Influence Welcomes 8 New Influencers
  

  Search Influence is happy to introduce its eight newest members. Every month, our team continues to grow! Andrea Siegel – Junior Account Associate Originally from Miami, FL, Andrea moved to New Orleans to attend Tulane University. She majored in marketing and loved every second of her Tulane Experience. Andrea decided …
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• 5 For Friday: Winning at Local Search, Snippets in Search, & Investing in Content

  September 26, 2014 by in News Search Influence Alumni - Comments Off on 5 For Friday: Winning at Local Search, Snippets in Search, & Investing in Content
  

  1. Google Structured Snippets Officially in Search Results – Search Engine Land Schema markup and other forms of structured data are being used by webmasters to display Google structured snippets, but this isn’t the only way more data is pulled into the search results. Google has been testing out new …
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• 5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh

  September 19, 2014 by in News Search Influence Alumni - Comments Off on 5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh
  

  1. Local Businesses: Watch Out! – Search Engine Watch Apple’s newest gadget, the Apple Watch, is likely to have a major impact on local search. The expected increase in hyper-local searches means added pressure will be placed on businesses to ensure they can be found easily online. “Users will be …
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• 8 Must Visit Eateries For BIA Kelsey SMB Digital Attendees

  September 15, 2014 by in News Will Scott - 2 comments
  

  My colleague Neal Polachek, a noted analyst and advisor, wrote me an email asking my opinion on New Orleans restaurants. He is coming to town for the BIA Kelsey LEADING IN LOCAL: SMB Digital Marketing event. He mentioned Cochon, which is excellent, but I had a few other recommendations. If you’re …
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• 5 for Friday: New Apple Gadgets, Net Neutrality, And Twitter Says Buy, Buy, Buy!

  September 12, 2014 by in News Search Influence Alumni - Comments Off on 5 for Friday: New Apple Gadgets, Net Neutrality, And Twitter Says Buy, Buy, Buy!
  

  1. Apple’s Big Reveal -Mashable This week, it’s impossible to ignore Apple’s big unveilings. While the new iPhone 6 may come with some interesting upgrades, for me, “the big reveal” was all about the Apple Watch. The new gadget is very slick looking and appears to be packed with features. …
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• On Social Entrepreneurship and Social Media – Interview with Alexandra Ernst of Project Pangia

  September 11, 2014 by in News Search Influence Alumni - Comments Off on On Social Entrepreneurship and Social Media – Interview with Alexandra Ernst of Project Pangia
  

  A year and a half ago, Project Pangia was born from the mind of Alexandra Ernst. After graduating from Loyola University New Orleans and working with The Walt Disney Company, she set out to create a business of her own. Having a passion for travel, meeting people, and social change, …
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• 5 For Friday – War Of The Week’s 5 Kings: Apple, BTC, Google, Pinterest, & IG

  September 05, 2014 by in News Search Influence - Comments Off on 5 For Friday – War Of The Week’s 5 Kings: Apple, BTC, Google, Pinterest, & IG
  

  1. It’s Gold, It’s Gold Baby: The New iPad Air, That Is – Business Insider Apple is releasing a gold version of the iPad Air with the new launch. With the iPhone 6 being launched next week, the next Apple event in line will be in October. According to MacRumors, …
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• 5 For Friday – Amazon Ad Challenge, Facebook Changes, Twitter Spam, & Google’s Snafu

  August 29, 2014 by in News Chris Henson - Comments Off on 5 For Friday – Amazon Ad Challenge, Facebook Changes, Twitter Spam, & Google’s Snafu
  

  1) Amazon Takes on Google Adwords – Wall Street Journal The war for Internet supremacy rages on between Google and Amazon. The increasingly competitive relationship between the two giants has grown even more strained as of late, but their tenuous relationship has survived largely because Amazon is one of Google’s largest …
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• Lucky Number 7: The 13th Floor Welcomes New Influencers

  August 27, 2014 by in News Search Influence Alumni - Comments Off on Lucky Number 7: The 13th Floor Welcomes New Influencers
  

  Some may think that the thirteenth floor is unlucky (we sure don’t!), but everybody knows that seven is the luckiest number. This month, there are seven new influencers! Join us in welcoming our newest team members. Gerardo Menendez  – Junior Account Associate Gerardo (Gerry) grew up in San Salvador, El …
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