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News
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Five For Friday – Get Your Workout On From Work, Weird Al Becomes Content King, and More!
1. Any Mac User Can Test OS X Yosemite Beta For the first time in more than a decade, Apple will allow any Mac user to test OS X Yosemite before its full release. A public beta program will allow one million users to sign up and try the new …
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Our New Home: The Floor Between 12 & 14
According to USA Today, Otis Elevators’ records indicate that 85% of elevators do not have the number 13. Generally, the building owner will omit the 13th floor by skipping from 12 to 14 or by naming it “12B” or any number of strategic means to avoid the unlucky 13. Well, I …
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Five for Friday – LG Hires Bros to Build Brand, Your New Favorite Robot & Google Sees the Future of Eye Care
1. LG Teams Up With Bro-tastic YouTube Network for Content Marketing Campaign – Advertising Age YouTube famous stars known as Dude Perfect are getting more than just views from their unbelievable, athletic trick shots. They have already acquired advertising leads with brands such as Pringles, Nerf, and as of this …
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Five for Friday – Google Launches Click & Drag for Maps, A New Twitter Record, & Pinterest Gets Even Easier!
Marketing Land publishes new research on tweet indexing in Google search results. Google Maps rolls out handy “click and drag” update. Why your content needs images to get the attention of engaged readers. The most talked about World Cup game breaks a Twitter record. Big brands begin testing a new …
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An Influencer’s Dispatches From Tour
In May, Search Influence allowed me to take off for about a month to pursue playing guitar in a touring music act. Here are some of the highlights of my trip: Lexington, KY – In Kentucky for derby weekend — it turns out that everyone there is incredibly nice and …
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5 for Friday – G+ On Your Phone, Teens On Facebook, & Tips For Powerful Images
1) CNBC: This 17-Year-Old Website Devastated By Google’s Panda Update – Search Engine Roundtable Once upon a time, there was a woman named Linda Stadley. Her recipes brought so much joy to her and those around her that she generously decided to share them with the Internet. So she created …
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Our Influence Grows!
As Summer starts, the SI team continues to grow. This month, we welcome three new faces to Search Influence! Caroline VanDyke – Junior Internet Marketing Associate Originally from Newport Beach, CA, Caroline came to Tulane University to study Political Science and International Development (and eat her way through NOLA). Before …
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Five for Friday – Google Does the World Cup, Pinterest as the Next Big Search Engine, and Facebook Playing Catch Up!
Google revamps its algorithm, and its Doodles. Businesses are finding their audience on Pinterest more than ever before. Meanwhile, Facebook finally finds a way to mimic Snapchat, but with a catch. 1. World Cup Google Doodles – Google If you haven’t noticed Google’s Doodles this week, here is a recap …
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5 for Friday – Twitter and Facebook Duke it Out, Social Signals’ Effect on SEO, and the Power of Nofollow Links
1. Mobile Site Call Conversions Now Available in AdWords – PPC Hero It’s finally here! Adwords now tracks click-to-call conversions on mobile devices. This can easily be added to a specific landing page with a little bit of coding. This feature will allow you to track calls through the same …
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5 For Friday – Bing Turns 5, Google+ Pages Merge, & MySpace Misses You!
1. At Five Years Old, Bing Has Come Far Yet Has More To Grow – Search Engine Land Can you believe the little guy is already 5 years old?! Microsoft’s search engine has made some solid strides over the last five years, gaining more of the search market share, and …
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