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News
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Our Influence Grows!
As Summer starts, the SI team continues to grow. This month, we welcome three new faces to Search Influence! Caroline VanDyke – Junior Internet Marketing Associate Originally from Newport Beach, CA, Caroline came to Tulane University to study Political Science and International Development (and eat her way through NOLA). Before …
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Five for Friday – Google Does the World Cup, Pinterest as the Next Big Search Engine, and Facebook Playing Catch Up!
Google revamps its algorithm, and its Doodles. Businesses are finding their audience on Pinterest more than ever before. Meanwhile, Facebook finally finds a way to mimic Snapchat, but with a catch. 1. World Cup Google Doodles – Google If you haven’t noticed Google’s Doodles this week, here is a recap …
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5 for Friday – Twitter and Facebook Duke it Out, Social Signals’ Effect on SEO, and the Power of Nofollow Links
1. Mobile Site Call Conversions Now Available in AdWords – PPC Hero It’s finally here! Adwords now tracks click-to-call conversions on mobile devices. This can easily be added to a specific landing page with a little bit of coding. This feature will allow you to track calls through the same …
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5 For Friday – Bing Turns 5, Google+ Pages Merge, & MySpace Misses You!
1. At Five Years Old, Bing Has Come Far Yet Has More To Grow – Search Engine Land Can you believe the little guy is already 5 years old?! Microsoft’s search engine has made some solid strides over the last five years, gaining more of the search market share, and …
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5 for Friday – Google Changes Its Logo, Apple Buys Beats, Internet Trends Report and More!
1.Google Made the Slightest Change to Its Logo and Users Still Noticed – Mashable Google changed its logo and chances are, you probably didn’t even notice. The nerds did, though. Here’s a GIF of the logo, before and after. 2.Apple Confirms It Will Buy Beats for $3 Billion – Mashable Apple confirmed …
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April Showers Bring May Influencers!
Search Influence continues to grow! This month, we are happy to welcome seven new faces to our team. Breanna Gussoni (Part-Time Administrative & Accounting Assistant): Breanna was born and raised in New Orleans. She is currently attending Herzing University where she is pursuing a B.S. in Accounting. This is Breanna’s …
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5 For Friday – Facebook Privacy, Google With Your Voice, and Yelp Videos!
1. Facebook Defaults Posts From “Public” to “Friends” & Introduces Comprehensive Privacy Checkup – Marketing Land Facebook has finally launched a major change that may have an impact on their real-time efforts. With the privacy updates, users’ posts will now default to only be visible by friends, and all users will …
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May The Nola Festivals Be With You
As all New Orleanians know, this great city is known for it’s colorful and sometimes wild festivals. If you have spent any time at all here you will know that there is a festival almost every weekend of the year and for almost any occasion you can think of! These …
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5 For Friday – Backlinks, Knowledge Graph, And Privacy!
1. Matt Cutts: Google Won’t Devalue Links Anytime Soon -Search Engine Watch Well, you’d certainly hope this is the case with the way Google is initiating hundreds of thousands of manual actions every month…But in Matt Cutt’s recent video, he explains the value of those quality links while Google continues to …
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5 for Friday – New YouTube Feature, Ads on Reddit and more!
1. Advertising on Reddit is easy with this guide -Moz For those of you unfamiliar with the site, Reddit.com is a social site composed of user submitted images, text posts, links, news stories and more. Reddit is a huge community with roughly 115 million unique visitors. This site offers low …
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