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News
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New Influencer Faces – May 2013
We are excited to announce new additions to the Search Influence team! John Breerwood has been hired as an Internet Marketing Associate. Born and raised in New Orleans, John attended Louisiana State University where he received his bachelor’s in English. He received his Master’s in Creative Writing from New Mexico …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. Bing Places For Business replaces Bing Business Portal – Small Business Search Marketing Bing has made some significant changes in its local business listing management platform. Bing Places will replace the old Bing Business Portal, and along with the name change comes a simpler system that strips away much of the non-local …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. Back to Basics: Meta Descriptions 101 – Search Engine Journal If you haven’t looked at your meta descriptions in over a year or 6 months, it may be time to refresh your meta data. Meta descriptions are the ones that will show up in search results, so they should sound …
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5 for Friday — Links, Stories, & Posts for Your Weekend
The Holy Grail Of Internet Marketing: Owning The Whole SERP — Search Engine Land Search Influence’s very own Will Scott gives a brief how-to on the essential methods of owning your search engine results page. The main points he hits in the post are the importance of branded SERP ownership, …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. The Marketing Value of YouTube – SEO MOZ The author here discusses the impacts YouTube can have for your product. YouTube is a great resource if you are looking to build your brand. It is important that you put up quality videos over the quantity of videos. Check out the article for …
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5 for Friday – Links, Stories, and Posts for Your Weekend
5 Ways To Pay For Twitter Exposure – Crazy Egg We’re all used to the ads on Google and Facebook, but paid campaigns on Twitter are still unfamiliar for many businesses thinking about a paid advertising campaign online. Here are five different methods to get your tweets seen by more …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Who is Winning the Apple vs. Google iPhone Driving Directions Battle? Too Close to Call — Mike Blumenthal Even if you don’t keep up with the war between Apple and Google, you’re probably familiar with Apple Maps and it’s not-so-impressive emergence last fall. Well, since then, the app’s gotten its ducks …
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Team Hairy Shearers
It’s funny how quickly one can bathe when you don’t have any hair. Yet every March I reduce my normal 15 minute shower by half. This hairless journey is because of a program called St. Baldrick’s. St. Baldrick’s is a charity that raises money to fund childhood cancer research. However …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Top 4 Strategic SEO Trends to Watch for in 2013 – Search Engine Journal Don’t get lost in the mix! Take a broad look at your organization to make sure you’re producing top quality content, including social media, making your site mobile friendly, and understanding the knowledge graph. 2. Google Announces Retirement …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. The High Cost of Missing Listings: $10 Billion (or More) – Screenwerk Have you ever wondered about the real cost of erroneous or missing business contact information for local businesses on the web? A research firm has studied the issue, and you might be surprised how big the numbers are. An …
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