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SEO Education and News
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The Saints Fan’s Guide To Schema
Saints season is underway as our boys in black and gold try to bring another Super Bowl win back to the Bayou. Fall season isn’t just a time to enjoy football accompanied by ice cold bevs, a few Lit’l Smokies, and a seven-layer dip, it’s also the best time to …
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Google Gives Answers To Life, Love, & The Universe
As you may or may not have noticed, prevalence of Google’s answer boxes among search results has increased dramatically. Google’s algorithm updates have always pushed the search engine to more closely mirror the human searchers, aiming to provide the best answer to each question. With the collection of Google’s Knowledge …
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What’s Black and White and Impacts 3-5% of Search Queries? Panda 4.1!
In the last two months, Google has been busy improving the Panda. In early August (Aug. 8, 2014, to be exact), there was a lot of chatter from the SEO community seeing the flux in Google Analytics accounts, which was generally accepted as an unconfirmed monthly Panda data refresh. In early …
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The Beheading of Google Authorship
So unless you’ve been living under a rock, you already know, or at least have an idea, of what happened to Google Authorship. Back in June, we saw the ominous sign that Google removed Authorship circle count and photos from search results. Between its low implementation rates and high error of …
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Tiny Houses and Tiny Spaces: Making the best use out of space
The term “Netflix” is Internet speak for “how to kill 2 hours on a rainy Saturday evening.” Well, it was one of those times, and I had stumbled upon Tiny: A Story About Living Small. This documentary shows Christopher Smith’s yearlong journey to find a home of his own. To …
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Google Instant Verification Passes The Sentence & Swings The Sword
On July 31st, Google rolled out an instant verification option for local businesses that have already verified their websites with Google Webmaster Tools. There is, however, very specific cases. As the Google support page linked above states, it’s important to note “that some business categories may not be eligible for …
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Give Your Site Some Link-building Lovin’
With this year’s Google algorithm updates, we’ve heard a lot of buzz about implementing disavows and getting rid of bad, non-relevant links to your site. However, what we’ve heard less about is what to do after you get rid of all of those links. Now that those disavowed or deleted …
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A Few Things You May Or May Not Have Ever Wanted To Know About Schema, But Were Too Bored To Ask
As Google continues to affirm its support for more detailed types of schema markup when crawling sites, it seems that there is an increased level of general interest in the concept and implementation of schema. I know that across our office, there are constant enraptured whispers about the ethereal mystery …
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HTTPS: Guardians Of The Google Galaxy
Last week, Google published a blog post stating unequivocally that encryption will be a ranking factor for websites. They said, “We’re starting to use https as a ranking signal.” They did downplay that message slightly by adding the impact would be a small amount of rankings trust: Here is a …
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Survive Your Serving of Google’s Pigeon Pie
Late last week, influencer Erika Karas wrote an informative blog about Google’s algorithm update, Pigeon. The new Pigeon update might make it more difficult for individual businesses to rank among sites that Google deems more useful and relevant to local searchers’ results. Most local directories received a boost in rankings …
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