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SEO Education and News
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Has Panda 4.0 Got You Down?
Now that we are 4 weeks post-Panda 4.0, there is a decent amount of data to sift through and determine if a website got caught in the Panda filter. Panda is supposed to provide consumers with search results that are helpful to their needs. This means websites that have some …
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Getting Hands On With The New Google My Business
Today, Google launched Google My Business. This new, more intuitive Google Places serves as a one stop shop for small businesses to do the normal Google Places work like updating business info, adding photos, connecting with customers through Google Plus posting, and staying on top of reviews. They also launched an …
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In The Game Of Maps, You Either Get There, Or You’re Using Apple Maps
When you think of Apple Maps, you probably think of the disaster that was the iOS 6 Apple Maps update. Apple Maps is infamous for directional errors like having turn-by-turn directions that instruct users to drive across an airport runway to get to an airport. We’ve also experienced client business …
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Google Ranking: No ShortCutts to Success
More often than not, our clients ask why their keywords aren’t as high up on Google as they should be. Is it a penalty issue? Is it an algorithm change? Or is it your content? Recently, I had a client that asked these exact questions. Here at SI, our job …
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5 Google+ Page and YouTube Tips Your Boss Wants To Know
In the office I am often asked to help with doing things in Google that turn out to be fairly simple tasks but are often hard to figure out. For example, creating a custom YouTube channel URL is fairly simple to do, but the place you make this edit is …
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Why Your Ads Fail: The Secret To AdWords Data
Within the past decade or so, it’s no surprise that everyone is hopping onto the data bandwagon. To businesses big and small, across all industries, it’s all about collecting data, data, data. However, while we focus endless efforts on collecting and analyzing data, we often lose sight of the reason …
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3 Tips for User-Friendly Navigation
A few weeks ago, my future mother-in-law purchased her first iPad. While she has been the proud owner of an iPhone for a few months, there was something different, to her, about the navigation of an iPad. As we were walking through some of the different apps and functions on …
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Heaps of SEO from Down Under
While I was in Australia earlier this year, I used google.com.au to search for a good happy hour spot after a long day at Bondi beach (they have free beach wi-fi!!). No matter how hard I searched, the best watering holes weren’t showing up in my search results. Little to …
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Google suggests: An overview of SEO
Three months ago I started working at Search Influence. I thought I knew a lot about SEO, boy was I wrong. After what seemed like a crash course in everything we do here, I thought I would put together an overview of what I’ve learned: SEO After 45 (!) trainings …
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Addressing Duplicate Listings In The New Google Places for Business
Welcome back to the wonderful world of Google! Last week I explained in a post the email that Google Places for Business has been sending out to business owner accounts. Part of that email included a bit about your account containing listings that were identified by Google as being duplicates existing …
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