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SEO Education and News
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3 Tips for User-Friendly Navigation
A few weeks ago, my future mother-in-law purchased her first iPad. While she has been the proud owner of an iPhone for a few months, there was something different, to her, about the navigation of an iPad. As we were walking through some of the different apps and functions on …
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Heaps of SEO from Down Under
While I was in Australia earlier this year, I used google.com.au to search for a good happy hour spot after a long day at Bondi beach (they have free beach wi-fi!!). No matter how hard I searched, the best watering holes weren’t showing up in my search results. Little to …
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Google suggests: An overview of SEO
Three months ago I started working at Search Influence. I thought I knew a lot about SEO, boy was I wrong. After what seemed like a crash course in everything we do here, I thought I would put together an overview of what I’ve learned: SEO After 45 (!) trainings …
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Addressing Duplicate Listings In The New Google Places for Business
Welcome back to the wonderful world of Google! Last week I explained in a post the email that Google Places for Business has been sending out to business owner accounts. Part of that email included a bit about your account containing listings that were identified by Google as being duplicates existing …
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Should You be Using Google’s URL Shortener in Your Social Media Campaigns?
The other day I was visiting my normal news sites, Mashable, Coding Horror, and news.google.com among others. While getting my information download I came across a few postings I thought had true value, and I wanted to share them with my social media friends and family. I immediately went to my …
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Don’t Panic! The Google 3 Weeks Places Update Isn’t Worldwide!
Now that we’re done making sure your Google business account doesn’t get suspended for a name violation, we’re on the the next Google worry. You may have heard the buzz lately about an email going out to business owners in Google Places telling them that they have three weeks to update …
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No really, … was there a Google update in January 2014?
It’s curious how when you’re looking so intently at one thing, something so much bigger sneaks up behind you. Like when you’re a six-year-old kid all excited at your birthday party opening presents, your mom buzzing around taking lots of pictures demanding everyone to “smile,” and your dad sneaks in …
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Everything You Need to Know About Google Carousel
Whether you’re looking to improve your position or simply figure out what the heck this carousel is doing in your Google search results, this blog post is for you. Let’s start out with a little background information. What is the Google Carousel? As you have probably noticed by now, Google …
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Why is Google Doing That?
Techcrunch announced yesterday that Google acquired the connected device company Nest for approximately $3.2 billion dollars USD. [1] While this may seem like a large investment to us laymen (laywomen? laypeople…), it is understood that Google’s disposable capital cannot be quantified by the finite numbers we are used to using. So …
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SEO vs. PPC: What’s The Difference Anyway?
A while back, SEO guru David McBee wrote a post in his awesome blog about how he differentiates SEO tactics from PPC strategies. In David’s mind, it can all be related to the difference between dieting and plastic surgery. SEO is a diet, and PPC is plastic surgery. To illustrate …
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