SEO Education and News

• A Quick Intro to AI SEO

  April 24, 2023 by in Industry Insights, SEO Ren Horst - Comments Off on A Quick Intro to AI SEO
  

  Key Insights: In the past few months, artificial intelligence (AI) has transformed the way marketers think about search engine optimization (SEO). From content creation and optimization to keyword research and link building, AI’s many use cases can benefit any SEO strategy — yours included. These tools can be a boon …
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• Lack of SEO Skills and Strategy Leave Critical Gap in Higher Education Recruitment Funnel, According to Study

  April 06, 2023 by in Higher Education Marketing, News, SEO Shira Pinsker - Comments Off on Lack of SEO Skills and Strategy Leave Critical Gap in Higher Education Recruitment Funnel, According to Study
  

  Joint study into higher education recruitment strategies indicates foundational marketing tactics are missing the mark in execution.  NEW ORLEANS, April 6, 2023— Research conducted by UPCEA, the leading association for professional, continuing and online (PCO) education, in collaboration with Search Influence, a higher education digital marketing agency, shows that higher …
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• Higher Education Technical SEO to Solve Your Website Woes

  March 16, 2023 by in Higher Education Marketing, SEO Will Scott - Comments Off on Higher Education Technical SEO to Solve Your Website Woes
  

  Higher Education Technical SEO to Solve Your Website Woes at #UPCEA2023 As higher education institutions continue to evolve, it’s more important than ever to ensure that their websites are up to date and optimized for organic traffic and search engine performance. To accomplish this, universities must be aware of best …
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• ChatGPT: Data Mining and SEO With OpenAI and Bing

  March 10, 2023 by in Industry Insights, Marketing Analytics, SEO Will Scott - 1 comment
  

  Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
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• Top 7 SEO Questions You May Be Asking

  September 15, 2022 by in SEO Anita Nagle - Comments Off on Top 7 SEO Questions You May Be Asking
  

  This post was updated by Shira Pinsker on 8/31/2022 to reflect recent trends and refreshed statistics. It was originally published on 7/19/2021. Key Insights A search engine optimization campaign aims to increase both the quality and quantity of organic traffic to your site. The primary function of search engines is …
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• Increase Conversion Rates and Improve Rankings with a Mobile-Optimized Website

  December 16, 2021 by in SEO Shelby Piglia - Comments Off on Increase Conversion Rates and Improve Rankings with a Mobile-Optimized Website
  

  Key Insights: A mobile-optimized website can make or break a business since a bad mobile user experience can result in a loss of leads and conversions. With more than half of site visitors coming to sites through mobile, your mobile site must have a positive user experience. A positive user …
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• What Does An SEO Agency Actually Do For My Business?

  November 18, 2021 by in Digital Advertising, SEO Kaitlyn Johnson - Comments Off on What Does An SEO Agency Actually Do For My Business?
  

  Key Insights Good SEO agencies focus on your website with the same vigor and attention-to-detail that you have with your brick and mortar. Expertise, authority and trust (E-A-T) is the foundation of a good long-term SEO plan. If your website doesn’t have these factors, it is impossible to rank well …
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• How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal

  October 07, 2021 by in Higher Education Marketing, SEO Cory Agular - Comments Off on How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal
  

  Key Insights Site speed is a key ranking factor—even more so with Google’s Core Web Vitals rollout. Data suggests lower load times leads to a drop in overall conversions. You can consistently monitor site speed with free tools. According to previous Google data, users tend to abandon a loading site …
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• How Hospitals and Healthcare Practices Can Adapt to Google Updates

  October 09, 2020 by in Healthcare Marketing, SEO Katie Burke - Comments Off on How Hospitals and Healthcare Practices Can Adapt to Google Updates
  

  Key Insights Google decides what websites show as local and organic results by considering the business and it’s website’s relevance, prominence, and distance. Keywords, content, and connections continue to be required to earn trust with google and keep your website relevant. However, the WAY you think about keywords or the …
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• A Quick (How-to) Guide on Updating Hours and Business Info on Google My Business

  March 18, 2020 by in SEO Priscilla Medina - Comments Off on A Quick (How-to) Guide on Updating Hours and Business Info on Google My Business
  

  During a crisis, some businesses can continue operating with modified hours while others might have to close temporarily. Google is working on implementing the “Temporarily Closed” feature on Google My Business (GMB) pages in the upcoming days. We will update this post when the “Temporarily Closed” feature is available. In …
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