SEO Education and News

• Apple Maps + Local Search Kicks Google Maps to the Curb in iOS 6

  June 11, 2012 by in SEO Paula Keller French - Comments Off on Apple Maps + Local Search Kicks Google Maps to the Curb in iOS 6
  

  Along with 200+ other new features on the new iOS6, the long awaited improvement to driving directions on your iPhone and iPad is here. No, it’s not a new and improved Google Maps app, but a homebrewed maps solution by Apple, including a local search database. As if I didn’t …
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• What Are You Talking About? Semantic Keyword Search & SEO

  June 07, 2012 by in SEO Search Influence Alumni - Comments Off on What Are You Talking About? Semantic Keyword Search & SEO
  

  Have you ever noticed two people to be arguing over the semantics of something? If so, they might make good SEOs! When it comes to search engine optimization, the meaning of the keywords being used in a search are as important as the well-optimized content you spend hours perfecting before …
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• 5 for Friday — Links, Stories, & Posts for Your Weekend

  June 01, 2012 by in SEO Search Influence Alumni - Comments Off on 5 for Friday — Links, Stories, & Posts for Your Weekend
  

  We’re back with another 5 for Friday, a collection of the freshest and tastiest SEO news stories, blogs and recommendations from across the web! Most importantly, this happened. Now for the rest: Beluga Analytics Offers Demographics & Stats Behind Your Guiltiest Pleasures — AimClearBlog.com We’ll start today with something really …
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• Google+ Local Business Pages: The Future of Local Search

  May 30, 2012 by in SEO Search Influence Alumni - 2 comments
  

  If you’ve been perusing the Search Marketing blogosphere, you no doubt heard the big news from Google today. If not, we’re here to give you the skinny on Google+ Local. What it means for you, how to prepare, and how this will change the local scene forever. Long story short: …
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• 5 for Friday — Links, Stories, & Posts for Your Weekend

  May 25, 2012 by in SEO Search Influence Alumni - Comments Off on 5 for Friday — Links, Stories, & Posts for Your Weekend
  

  We’re back with another 5 for Friday, a collection of the freshest and tastiest SEO news stories, blogs and recommendations from across the web! Times-Picayune changes bring strong reactions among subscribers and those farther away — Times Picayune/Nola.com Much to the dismay of many morning paper readers, the technological media …
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• SEO Tips from Contemporary Classical Composers

  May 17, 2012 by in SEO Search Influence Alumni - 1 comment
  

  It’s not only the cyberflâneurs that are the sources of invention for internet marketers. Music composition’s relationship to internet marketing seems like it would be improbable at best. Our world is one of visitor data and consumer behavior, conversion optimization and backlink profiles; how can that compare to harmonic keys …
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• What’s the REAL Organic Search Market Share? Part II

  May 15, 2012 by in SEO Search Influence Alumni - 1 comment
  

  A few months ago, I wrote a blog post about the difference between comScore’s organic search market share numbers and what I’ve seen in Google Analytics accounts over the years. In the numbers I’ve seen, Google’s share of search was always much more dominant than the approximately 65% market share …
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• Google’s Comin’, Yo! Penguin Update Resources You Can Use

  May 10, 2012 by in SEO Search Influence Alumni - Comments Off on Google’s Comin’, Yo! Penguin Update Resources You Can Use
  

  Over the past couple of months, there has been a great deal of hysteria surrounding the unnatural link warnings being sent out in Google Webmaster Tools. These warnings and the release of Google’s Penguin update mean that now is definitely the time to start trying to “act natural” with your link-building methods. …
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• To Fix or Not To Fix: Consideration Before Making Your Site IE6-Friendly

  May 09, 2012 by in SEO Search Influence Alumni - Comments Off on To Fix or Not To Fix: Consideration Before Making Your Site IE6-Friendly
  

  If you surf the Internet casually, you probably don’t particularly care what browser you use. Internet Explorer is the default on most people’s computers, and friends I love dearly and don’t judge have told me they just don’t feel like downloading and installing a new browser. Laziness is also probably …
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• Google Adwords Certification: The Breakdown

  April 19, 2012 by in SEO Search Influence Alumni - 7 comments
  

  Getting Google Adwords Certified can be an invaluable update to your resume. Why? With this professional SEO accreditation, you’re making sure you’re doing everything you can to increase your worth to your clients or company. Whether you are planning to start a paid search campaign for your business or if …
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