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SEO Education and News
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The Dangers of Duplicate Content
So you have decided to take your business’s marketing to the next level and you hire a company that guarantees you a functional Web site, which will attract customers and grow your business. Seems flawless, right? Not necessarily. The next thing you know, the site does not rank on any …
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Top 5 SEO Apps for Your iPhone
With the recent release- and my more recent acquisition- of the new iPhone 4, I decided to do a little digging and compiled a list of the best SEO apps offered by the App store. My goal here is to make your productivity folder as cramped and overflowing as mine. …
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The Bing and Yahoo alliance means the end of Yahoo Local, right?
As we reported in an earlier post, there are things to consider now that the Bing and Yahoo alliance is coming so near. Starting sometime in August or September, Yahoo’s organic search results will be fully provided by Bing, which will increase their organic search market share from 11% to …
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Should I renew my yellow pages ad?
Last week I was asked by one of my client’s about her yellow pages ad which was up for renewal. Hmmm … my response was half-hearted and I waffled a little. Yes, the yellow pages industry is dying, some would argue it’s dead. But a part of me hesitates at …
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The Many Faces of Google Maps
Google Maps… the Local Business Center… Google Places… so many faces, so many problems. While it brings me great happiness once an issue is resolved, when trying to work them out, it seems like it’s never going to end. In the past, I’ve used a puzzle as an analogy for …
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SEO Optimization Tips for the Yahoo-Bing Merge
While Google has reigned supreme when it comes to optimization, now may be the time to reassess your Bing strategy. As we mentioned in an earlier post, Yahoo anticipates that their organic search results will be fully powered by Microsoft sometime in August or September. However, Yahoo has already begun …
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Fall 2010 Yahoo Will Show Bing Organic Results
Last week, Yahoo sent out emails explaining how the merger with MSN/Bing would effect paid search advertiser. The most interesting piece of information the email provided was about the transition to Bing search algorithm in early Fall. Organic Search Transition To date, we’ve focused most of our communications to you …
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White, Gray, and Black Hats of SEO
A search engine marketer explains white, black,and gray hat SEO tactics.
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Link Building Strategies Compared to Body Building Strategies: Strangely Similar
One of the most important and oft-overlooked aspect of SEO is link building. Link building strategies are one of the simplest concepts, but most make it more difficult than it needs to be. For instance, Sage Lewis defines link building as, “The integration of useful elements into a whole Web …
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2010 Local Search Ranking Factors
Putting Together the Pieces of the Local Search Puzzle Search Influence is honored to have once again been invited by David Mihm to take part in his annual study on Local Search Ranking Factors. The best part of this collaboration is that the questions have remained fairly constant from year …
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