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SEO Education and News
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The Pros and Cons of Google Place Pages
Google’s idea of giving small businesses their own page through their project, Place Pages for Google Maps, has got local search buzzing with the SEO implications of this move for small business websites. Could Place Pages provide competition in the SERPS for the small business website? It’s possible. Will they be bad …
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Six Ways To Get Customer Reviews That Boost Your Local Search Rankings
SEO experts are almost unanimous in their agreement that customer reviews play a crucial role in boosting visibility and rankings in the local search results. So how can you use this information to leverage local search rankings for your own business? In a previous post, we discussed how a pro-active …
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Now Post Reviews Directly to Facebook and Twitter
For online businesses that depend on customer reviews to improve visibility in local search, social media engagement has become even more relevant with companies like Yelp giving reviewers the option to seamlessly broadcast their Yelp reviews to Facebook and Twitter. According to the official Yelp blog, any photos that reviewers …
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Declining Web Site Traffic?!
I have most recently become a fan of “ProBlogger”, Darren Rowse. His website problogger.net contains rich insight and useful tips that can be used by both a blogger newbie up to a more seasoned one. I have found that his suggestions transcend to Internet Marketing and are easily applied to …
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Declining Website Traffic?!
I have most recently become a fan of “ProBlogger”, Darren Rowse. His website problogger.net contains rich insight and useful tips that can be used by both a blogger newbie up to a more seasoned one. I have found that his suggestions transcend to Internet Marketing and are easily applied to …
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Twitter for Local Business
This is the slide deck from my presentation at Local Search Summit “Using Facebook & Twitter to Drive Local Leads” this afternoon. We had a great crowd and I enjoyed the heck out of putting this slide show together. I was trying to position some real tactics in using Twitter …
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3 out of 5 Search Influence Employees Don’t Even Own a Print Phone Book
In conversation one day, I mentioned to Will that for what we charge some of our clients, I can put a real value on it when I compare it to yellow pages spending. And what I mean by that is for what a plastic surgeon or a dentist or a …
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1000 Locksmiths in New York City
My friend Matt McGee sent an email last night in which he discovered a new feature of Google Maps. This makes for some very interesting results: Restaurants New Orleans David Mihm The Lazarus Project psp ‘s favorite: Locksmiths in New York City The Mission rip Notorious psp Must be a …
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Barnacle SEO Hits The Big Time
I’m proud to announce that I have been asked to take part in a new Local Search News site http://www.localsearchnews.net/ (note: Local Search News is dead and we’ve moved the Barnacle SEO post to the Search Influence blog. And, my first post is live! In this post I argue that with …
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Will Scott Featured in Mike Blumenthal’s Loci 2008
I’ve been so busy with the turn of the year that I forgot to mention that I had a rare opportunity to contribute to Mike Blumenthal’s Loci 2008. For those of you who don’t know, Mike is THE authority on Google Maps and Local. I’m very proud to have been …
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