SEO Education and News

• Does SEO Success Require Development Knowledge?

  December 30, 2019 by in SEO Devin Olsen - Comments Off on Does SEO Success Require Development Knowledge?
  

  The short and simple answer to this question is no. You won’t need to delve deep into writing code or earn a degree in computer science to improve your website’s search results. There are some more complex aspects to SEO, but a large number of important and impactful SEO tactics …
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• Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?

  November 19, 2019 by in SEO Kaitlyn Johnson - Comments Off on Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?
  

  If the internet was high school, websites would be the students and Google would be a top of the line, elite institution. Think of Google’s search engine algorithm as their admission’s department because it decides which students (websites) are worthy of being apart of their academy (The Top Search Results). …
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• How Does Having an SSL Certificate Impact Your Site’s SEO?

  October 29, 2019 by in SEO Shelby Piglia - Comments Off on How Does Having an SSL Certificate Impact Your Site’s SEO?
  

  Site security and user privacy have been a hot topic in the technological community lately. With big names like Google pushing for tighter security, it leaves website owners wondering what they need to do to ensure that their site is compliant with the best practices that will ultimately lead to …
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• How Often Should You Revisit Your SEO Strategy?

  October 01, 2019 by in Archive, SEO Raquel Paiz - 1 comment
  

  So you want to know how often you should revisit your SEO strategy. My recommendation? Go back to the basics! Google is constantly updating its algorithm, so your rankings can always be affected. That means you should constantly be on top of the strategy you set in place to ensure …
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• Prop Up Your SEO Strategy With Pillar Pages and Topic Clusters

  September 23, 2019 by in SEO Sarah Spencer - Comments Off on Prop Up Your SEO Strategy With Pillar Pages and Topic Clusters
  

  If you haven’t heard of pillar pages, don’t feel bad; they’re relatively new to the SEO scene, with the term coined by Hubspot in 2017. However, they’ve been taking over content marketing strategy discussions since their relatively recent inception, and this new system of structuring content is proving to be …
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• How to Bounce Back From a Bad SEO Experience

  June 24, 2019 by in SEO Gabrielle Woodard - Comments Off on How to Bounce Back From a Bad SEO Experience
  

  If you or someone you love is struggling to bounce back from a bad SEO experience, please call 504-208-3900 today. Let me first start by saying, I am truly sorry. I hate to hear our competitors are delivering anything less than a successful (and profitable) SEO campaign, and I really …
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• Enriching Your Results on Google

  June 12, 2019 by in SEO Devin Olsen - Comments Off on Enriching Your Results on Google
  

  If you’ve used Google to perform a search for a recipe, an answer to a question, to find a restaurant, or find out the time a concert starts, you’ve probably noticed that not all search results look the same. Some of the results have extra information, some appear with pictures …
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• How to Create Effective and Engaging Video Content on a Budget

  June 10, 2019 by in SEO Kayla Goforth - Comments Off on How to Create Effective and Engaging Video Content on a Budget
  

  In 2019, it’s impossible to deny the importance of video content for businesses. Visitors spend 2.6 times more time on pages with video, and websites with videos are 53 times more likely to reach the front page of Google than ones without. 95% of the message is actually retained from …
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• How I Learned to Stop Worrying and Embrace Google Algorithm Updates

  June 03, 2019 by in SEO Cory Agular - Comments Off on How I Learned to Stop Worrying and Embrace Google Algorithm Updates
  

  Author’s Note: During the course of writing this blog Google took an unusual step (for them) and announced an impending core algorithm update. While this blog does not discuss this update specifically, the underlying themes about handling these updates should remain applicable. To learn more about this core update, I recommend …
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• How User-Generated Content and Engagement Can Help Boost Your SEO

  May 22, 2019 by in Content Marketing, SEO Courtney Cummins - Comments Off on How User-Generated Content and Engagement Can Help Boost Your SEO
  

  As we continue moving toward an increasingly digital world, the importance of user-generated content, and the engagement that it produces, is becoming more prevalent in the realm of SEO. What users say about your brand, and how often, can have a real impact on your online visibility. How you promote, …
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