SEO Education and News

• How Hospitals and Healthcare Practices Can Adapt to Google Updates

  October 09, 2020 by in Healthcare Marketing, SEO Katie Burke - Comments Off on How Hospitals and Healthcare Practices Can Adapt to Google Updates
  

  Key Insights Google decides what websites show as local and organic results by considering the business and it’s website’s relevance, prominence, and distance. Keywords, content, and connections continue to be required to earn trust with google and keep your website relevant. However, the WAY you think about keywords or the …
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• A Quick (How-to) Guide on Updating Hours and Business Info on Google My Business

  March 18, 2020 by in SEO Priscilla Medina - Comments Off on A Quick (How-to) Guide on Updating Hours and Business Info on Google My Business
  

  During a crisis, some businesses can continue operating with modified hours while others might have to close temporarily. Google is working on implementing the “Temporarily Closed” feature on Google My Business (GMB) pages in the upcoming days. We will update this post when the “Temporarily Closed” feature is available. In …
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• The Rise of Intent Research and What it Means for Keyword Research in 2020

  February 17, 2020 by in SEO Courtney Cummins - Comments Off on The Rise of Intent Research and What it Means for Keyword Research in 2020
  

  Keyword research has long been thought of as one of the most impactful ways to gain prime real estate on SERPs. In the SEO world, if you’re not focusing a vast amount of your effort into keyword research, then you’re missing out on a great deal of SEO value. Finding …
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• Trends in SEO: 2020 and Beyond

  January 22, 2020 by in SEO Cory Agular - 1 comment
  

  The beginning of a new year marks a fresh start, new outlooks, and perhaps new approaches to a person’s conventional wisdom or habits. Digital marketing, though constantly evolving through the calendar year, is no different. As we begin to envision digital success in the new year, one important exercise is …
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• Does SEO Success Require Development Knowledge?

  December 30, 2019 by in SEO Devin Olsen - Comments Off on Does SEO Success Require Development Knowledge?
  

  The short and simple answer to this question is no. You won’t need to delve deep into writing code or earn a degree in computer science to improve your website’s search results. There are some more complex aspects to SEO, but a large number of important and impactful SEO tactics …
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• Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?

  November 19, 2019 by in SEO Kaitlyn Johnson - Comments Off on Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?
  

  If the internet was high school, websites would be the students and Google would be a top of the line, elite institution. Think of Google’s search engine algorithm as their admission’s department because it decides which students (websites) are worthy of being apart of their academy (The Top Search Results). …
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• How Does Having an SSL Certificate Impact Your Site’s SEO?

  October 29, 2019 by in SEO Shelby Piglia - Comments Off on How Does Having an SSL Certificate Impact Your Site’s SEO?
  

  Site security and user privacy have been a hot topic in the technological community lately. With big names like Google pushing for tighter security, it leaves website owners wondering what they need to do to ensure that their site is compliant with the best practices that will ultimately lead to …
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• How Often Should You Revisit Your SEO Strategy?

  October 01, 2019 by in Archive, SEO Raquel Paiz - 1 comment
  

  So you want to know how often you should revisit your SEO strategy. My recommendation? Go back to the basics! Google is constantly updating its algorithm, so your rankings can always be affected. That means you should constantly be on top of the strategy you set in place to ensure …
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• Prop Up Your SEO Strategy With Pillar Pages and Topic Clusters

  September 23, 2019 by in SEO Sarah Spencer - Comments Off on Prop Up Your SEO Strategy With Pillar Pages and Topic Clusters
  

  If you haven’t heard of pillar pages, don’t feel bad; they’re relatively new to the SEO scene, with the term coined by Hubspot in 2017. However, they’ve been taking over content marketing strategy discussions since their relatively recent inception, and this new system of structuring content is proving to be …
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• How to Bounce Back From a Bad SEO Experience

  June 24, 2019 by in SEO Gabrielle Woodard - Comments Off on How to Bounce Back From a Bad SEO Experience
  

  If you or someone you love is struggling to bounce back from a bad SEO experience, please call 504-208-3900 today. Let me first start by saying, I am truly sorry. I hate to hear our competitors are delivering anything less than a successful (and profitable) SEO campaign, and I really …
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