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SEO Education and News
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YPA Blog – File Under D
The Yellow Pages Association has launched a blog . I added it to my feed reader under Local Search. I put it there because I don’t have a category for Dinosaur or Dead Trees or Dying industry 🙂 I kid — I think the Yellow Pages has 5-10 years of …
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Authority, Trust and Yellow Pages Advertising
Trust: to have confidence or faith in Authority: the power or right to give orders or make decisions Yellow Pages: a telephone directory listing businesses by category Often as Search Marketers we use words which have been redefined by our industry without thinking about how they’ll be understood by customers. …
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Revised Website Design Thanks To All Your Input
Updated after another day of marathon editing by Aimee: Wow! Talk about some great feedback! Thanks to everyone’s input we already have an updated theme incorporating all that feedback. Please feel free to reference the original (and of course the comments). I’m feeling pretty good about the current design. I …
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Please Help Redesign The Search Influence Web Site
UPDATE: We have incorporated all of the weekend’s input and put together a new version ). Please go have a look! And of course, feel free to look at the below and comment in either place. — My good friend and colleague Aimee Ellingsen, a fabulous designer who’s portfolio is …
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Interviewing An SEO Company – It Helps to Ask The Right Questions
I had the great experience recently to be interviewed in a lengthy email by Natalie, the Office and Marketing Manger, of an Atlanta Office Cleaning company Clean-Guard Inc. She sent me an email with a list of questions which were based in large measure on a list at SEOConsultants.com. It …
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Do You Know The Way to (SES) San Jose
As it turns out I have a spared full pass to SES San Jose. One of my team mates couldn’t make it. So, anybody who’s been procrastinating rejoice! You’ll have to sport the brand of my friend Mike Jansma’s online jewelry store Gem Affair. They have a great selection of …
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Another SEO that sucks
I got this email from a friend and web designer. It’s no wonder SEO sometimes gets a bad name. I do wish my conscience would allow me to include the redacted points but you get the point. Subject: Another SEO that sucks http://www.XXXXXXXX.com/ They claim to rank #4 for XXXXXXXX …
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Local Search Ranking Presentation – SMX LoMo 2008
I spent last week traveling including a visit to San Francisco for SMX Local Mobile. All I’m saying is I don’t know why more of you weren’t there. As far as I’m concerned this was a big time win for anyone in attendance. I got some great tips from the …
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Quick Followup to Yelp / Scream
I placed a comment on Greg Sterling’s writeup of the Yelp issue pointing him to my post. In a reply to my comment Greg Sterling says , and I totally agree: “There also need to be clear rules at these sites to that SMBs understand the “Hows†and the “Whys†…
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Yelp Makes Small Businesses Scream
I got this link by email from one of our clients (for Botox, San Francisco folks can’t go wrong with Dr. Roy Kim – yes, it’s a blatant link-drop) and it got me going on a pet peeve of mine: Small Business owners giving up control over their own online …
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