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SEO Education and News
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Enriching Your Results on Google
If you’ve used Google to perform a search for a recipe, an answer to a question, to find a restaurant, or find out the time a concert starts, you’ve probably noticed that not all search results look the same. Some of the results have extra information, some appear with pictures …
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How to Create Effective and Engaging Video Content on a Budget
In 2019, it’s impossible to deny the importance of video content for businesses. Visitors spend 2.6 times more time on pages with video, and websites with videos are 53 times more likely to reach the front page of Google than ones without. 95% of the message is actually retained from …
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How I Learned to Stop Worrying and Embrace Google Algorithm Updates
Author’s Note: During the course of writing this blog Google took an unusual step (for them) and announced an impending core algorithm update. While this blog does not discuss this update specifically, the underlying themes about handling these updates should remain applicable. To learn more about this core update, I recommend …
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How User-Generated Content and Engagement Can Help Boost Your SEO
As we continue moving toward an increasingly digital world, the importance of user-generated content, and the engagement that it produces, is becoming more prevalent in the realm of SEO. What users say about your brand, and how often, can have a real impact on your online visibility. How you promote, …
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Do Businesses With Multiple Locations Need Multiple Facebook Pages?
Facebook has become an integral part of marketing for any business. Those with multiple physical locations must decide how they would like to present themselves on this platform: in one corporate page representing all locations, or in separate pages that reflect each location. While the ease of managing one corporate …
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Only 4 Percent of Businesses Are Voice Search Ready—Are You in That Number?
At the beginning of 2019, over 66 million people in the United States were uttering the phrases “Ok Google,” “Hey Siri,” or “Alexa!” to find information on the internet. When you consider that the adult population of the United States is around 253 million, that means that around 25 percent …
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What Are Good Backlinks Vs. Bad Backlinks?
Backlinks are one of the many components of behind-the-scenes SEO strategy. A backlink is essentially a link on a site that leads users to a different site. Think of backlinks as a continuous chain that links websites to one another; some chains are firm, strong, and reliable (good backlinks) and …
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Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important
I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
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How Voice Command Is Changing SEO
Most marketers are familiar with the shift from laptop and desktop computers searches to mobile searches. Statista reports that searches performed on mobile devices have continued to grow in recent years, with mobile devices making up 55 percent of all organic search engine visits in the United States in the …
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How Do I Get My Business on Google My Business?
Google My Business is a free tool offered by Google that lets business owners create a listing for Google Maps and Google Search. Google My Business (GMB) also offers the ability to manage your listing in many ways, but the first step is to get listed. So, how do you …
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