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SEO Education and News
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Do Businesses With Multiple Locations Need Multiple Facebook Pages?
Facebook has become an integral part of marketing for any business. Those with multiple physical locations must decide how they would like to present themselves on this platform: in one corporate page representing all locations, or in separate pages that reflect each location. While the ease of managing one corporate …
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Only 4 Percent of Businesses Are Voice Search Ready—Are You in That Number?
At the beginning of 2019, over 66 million people in the United States were uttering the phrases “Ok Google,” “Hey Siri,” or “Alexa!” to find information on the internet. When you consider that the adult population of the United States is around 253 million, that means that around 25 percent …
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What Are Good Backlinks Vs. Bad Backlinks?
Backlinks are one of the many components of behind-the-scenes SEO strategy. A backlink is essentially a link on a site that leads users to a different site. Think of backlinks as a continuous chain that links websites to one another; some chains are firm, strong, and reliable (good backlinks) and …
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Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important
I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
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How Voice Command Is Changing SEO
Most marketers are familiar with the shift from laptop and desktop computers searches to mobile searches. Statista reports that searches performed on mobile devices have continued to grow in recent years, with mobile devices making up 55 percent of all organic search engine visits in the United States in the …
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How Do I Get My Business on Google My Business?
Google My Business is a free tool offered by Google that lets business owners create a listing for Google Maps and Google Search. Google My Business (GMB) also offers the ability to manage your listing in many ways, but the first step is to get listed. So, how do you …
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SEO News: Data Aggregator Factual Now a “Submission Only” Source for TDCs
SEO professionals who deal with clients’ backlink profiles and citation distribution on a daily basis are likely familiar with Factual, one of the largest data aggregators in the local search space. Factual does not accept listing submissions or edits from individual users; rather, they utilize trusted data contributors (more on …
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How to Optimize YouTube Videos for SEO
What’s your first thought when you think of YouTube videos? Funny pet compilations or cooking tutorials? Well, if so, then it might surprise you that YouTube is more than just a resource for entertaining clips or personal vlogs (video blogs); it’s actually the second-most visited website in the world, behind …
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What Is Domain Authority & Why Does It Matter?
Your website has been live for some time. You’re past the development stage, so now you’re starting to think about the nitty gritty side of its performance. What does Google think of your content? Are your pages valuable? Why is your site ranking below competitors in search results? Your website’s …
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How Long Does It Take to See the Benefits of SEO?
That’s always the question when a business starts something new: how long will it take? The short answer is that SEO campaigns generally see mature results in 6 to 12 months. But any business that starts working on SEO will also see several benefits immediately. SEO campaigns should have two …
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