This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
SEO Education and News
-
Gotta Go Fast! The Impact of Page Speed on Your Rankings
“We have so much time and so little to do. Strike that, reverse it.” Roald Dahl, Charlie and the Chocolate Factory That may be a bit dramatic, but time is extremely important. In the digital age where a lot of people barely have the time to stop and say hello …
Continue Reading >> -
Site Audits and Your Business: An Introduction
Just like any portion of your business, your website requires constant maintenance to ensure that it is running as optimal as it should. It’s very well known that Google loves to constantly change their algorithm, forcing websites to adapt quite frequently or else their search engine rankings will suffer. Whenever …
Continue Reading >> -
Home Sweet Home: Think of Your Website Like a House to Help Your Business
It’s the American dream: work hard, build your business up, start a family, and buy a house with a white picket fence. Most of us are cruising for the same kind of idyllic dream for our business as well, even if we have a harder time figuring out how to …
Continue Reading >> -
The Do’s and Don’ts of Content Syndication for SEO
A few weeks ago, I received a question about the value of content syndication in marketing strategies. Because it’s one that I also asked when I first started at Search Influence and began learning about SEO, I wanted to actually address this question in a full blog post. What Is …
Continue Reading >> -
The Importance of Content Marketing to Your SEO Strategy
A few weeks ago, I wrote about the basics of link building and how content is crucial to any editorial link building strategy. Today, I want to talk about exactly why it’s so important and what you can do to start writing great content, not only for SEO, but also for …
Continue Reading >> -
Link Building: How to Develop a Winning Link Profile
Backlinks are a significant factor in a website’s search visibility. When a site links back to your website, it signals to search engines that it’s authoritative enough to be an information resource for other websites. That’s why it’s so important to any SEO strategy. However, SEO’s and businesses alike walk …
Continue Reading >> -
How Google Possum Has Affected 3 Pack: A Before and After Review
Throughout September, the local search industry has been watching the results of the dubbed Google Possum update. In August 2015, Google shook up local search results, which changed the Map Pack from a 7 Pack to a very exclusive 3 Pack. This change was a dramatic one by omitting many …
Continue Reading >> -
Here’s How to Take Advantage of Google’s Expanded Text Ads
In May, Google announced a major expansion of the traditional 25-35-35 text limits we’ve come to know and begrudgingly abide. Trying to squeeze your brand name, unique selling propositions, an emotional appeal, a sense of urgency, and a killer call to action into just 95 characters, at times, amounted to …
Continue Reading >> -
What Is Canonicalization and How It Helps You Get Found Online
For those who are unfamiliar, canonicalization can be an intimidating, seven-syllable term. Fear not—it’s nowhere near as complex as it sounds, but it is definitely important, particularly in terms of helping your business get found online. Defining Canonicalization When it comes to SEO, canonicalization refers to normalizing multiple URLs by …
Continue Reading >> -
Local SEO: How to Clean up Citations for Better SERP Visibility
Google, Bing, and other major search engines are constantly changing and developing their search engine results pages (SERPs). Major components of these pages include organic, paid, and local results. With the ever-increasing use of mobile, these local results are growing in importance in overall SEO strategy. So how does one …
Continue Reading >>