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SEO Education and News
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Why Link Building Is Important for Dentists
Another Day, Another Molar Up until last year, I had gone to the same dentist since I developed my first tooth, maybe before. Once a year, I would visit the office, get a nice teeth cleaning, and pick out a prize. I might be in my twenties but, dangit, I …
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5 Rookie Mistakes That Will Ruin Your New Website’s SEO
Here at Search Influence, we take pride in providing valuable SEO information and tips for our clients, from the nitty gritty of Google’s algorithms to the basics of designing a great website. Our recently published white paper covers 5 SEO mistakes that could be lurking in your web design. Here’s …
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5 Tips to Improve Local Search Rankings Even If You Don’t Have a Physical Location
If you’re new to the world of SEO, trying to optimize your business on the internet can feel like you’re trying to solve a Rubik’s Cube: You have an idea of what the finished result should look like, but the process leading to the final product may feel convoluted. Given …
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Oh No! Where Did Medical Schema Go?
While working on implementing some schema markup for a medical clinic last week, I went to schema.org to see my available property choices, but when I went to the same page I’ve visited a hundred times before, https://schema.org/MedicalClinic, instead of the list of properties and their definitions I was expecting, …
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SEO & Chill: Google’s Penguin Algorithm Will Sink Sites With Spammy Links
Every business owner who uses the internet to advertise or display their product (which should be every business owner) needs to know about the importance of Google’s Penguin algorithm. Penguin was introduced way back in April of 2012 as a way to combat some “black hat” SEO practices, such as …
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Google My Business for Doctors: Visibility, Authority, & SEO
One of the first steps in improving your searchability with Google is to claim or create a Google My Business listing. With Google My Business, you can manage your information in Google Maps and Google Plus. Since My Business is owned by Google itself, the links gained from these profiles …
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10 SEO Best Practices To Resuscitate Your Medical Practice’s Website
What exactly is SEO, and why should your medical practice be applying it to your website? SEO, or search engine optimization, is a means for building a successful website. It is an on-going strategy for increasing your site’s visibility in the search engine results and helping prospective patients find you …
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Four Steps for Ranking Above Wikipedia on Google
When a user makes a query in Google, Google will sometimes display a Featured Snippet, which is a few lines of text that directly answer the question posed. These Featured Snippets provide valuable insight to the user who made the query, and according to a study by HubSpot, web pages …
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Has Your Site Been Hacked? Here’s How to Handle It
April is National Stress Awareness Month. And I can tell you, working at an online marketing firm, nothing can be more stressful than when a website gets hacked. Your day will start normally, and then comes the discovery. It can happen in a variety of ways. Some of the more …
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Does My Business Really Need a Google My Business Page?
In today’s interconnected world, businesses are putting a lot of effort toward getting their name out there on social media. The two biggest social media platforms, Facebook and Twitter, are used by businesses in all industries to connect with potential customers. The social exposure achieved through Facebook and Twitter is …
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