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SEO Education and News
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How Google Possum Has Affected 3 Pack: A Before and After Review
Throughout September, the local search industry has been watching the results of the dubbed Google Possum update. In August 2015, Google shook up local search results, which changed the Map Pack from a 7 Pack to a very exclusive 3 Pack. This change was a dramatic one by omitting many …
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Here’s How to Take Advantage of Google’s Expanded Text Ads
In May, Google announced a major expansion of the traditional 25-35-35 text limits we’ve come to know and begrudgingly abide. Trying to squeeze your brand name, unique selling propositions, an emotional appeal, a sense of urgency, and a killer call to action into just 95 characters, at times, amounted to …
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What Is Canonicalization and How It Helps You Get Found Online
For those who are unfamiliar, canonicalization can be an intimidating, seven-syllable term. Fear not—it’s nowhere near as complex as it sounds, but it is definitely important, particularly in terms of helping your business get found online. Defining Canonicalization When it comes to SEO, canonicalization refers to normalizing multiple URLs by …
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Local SEO: How to Clean up Citations for Better SERP Visibility
Google, Bing, and other major search engines are constantly changing and developing their search engine results pages (SERPs). Major components of these pages include organic, paid, and local results. With the ever-increasing use of mobile, these local results are growing in importance in overall SEO strategy. So how does one …
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Why Link Building Is Important for Dentists
Another Day, Another Molar Up until last year, I had gone to the same dentist since I developed my first tooth, maybe before. Once a year, I would visit the office, get a nice teeth cleaning, and pick out a prize. I might be in my twenties but, dangit, I …
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5 Rookie Mistakes That Will Ruin Your New Website’s SEO
Here at Search Influence, we take pride in providing valuable SEO information and tips for our clients, from the nitty gritty of Google’s algorithms to the basics of designing a great website. Our recently published white paper covers 5 SEO mistakes that could be lurking in your web design. Here’s …
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5 Tips to Improve Local Search Rankings Even If You Don’t Have a Physical Location
If you’re new to the world of SEO, trying to optimize your business on the internet can feel like you’re trying to solve a Rubik’s Cube: You have an idea of what the finished result should look like, but the process leading to the final product may feel convoluted. Given …
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Oh No! Where Did Medical Schema Go?
While working on implementing some schema markup for a medical clinic last week, I went to schema.org to see my available property choices, but when I went to the same page I’ve visited a hundred times before, https://schema.org/MedicalClinic, instead of the list of properties and their definitions I was expecting, …
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SEO & Chill: Google’s Penguin Algorithm Will Sink Sites With Spammy Links
Every business owner who uses the internet to advertise or display their product (which should be every business owner) needs to know about the importance of Google’s Penguin algorithm. Penguin was introduced way back in April of 2012 as a way to combat some “black hat” SEO practices, such as …
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Google My Business for Doctors: Visibility, Authority, & SEO
One of the first steps in improving your searchability with Google is to claim or create a Google My Business listing. With Google My Business, you can manage your information in Google Maps and Google Plus. Since My Business is owned by Google itself, the links gained from these profiles …
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