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SEO Education and News
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These 5 Easy Ideas Can Help Your Site Reach 80% of Your Patients
Your patients might not be able to read your handwriting, but there should be no confusion with your website. According to a Pew Research Center survey, 80 percent of respondents look for health information online, and 44 percent actually search for physicians and healthcare professionals. As more and more people …
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YUUUGE Link-building Opportunities for 2016 and Beyond
In the SEO world, we say, “a link is like a vote.” The idea being the more links you have, the better. There was a magical time when it didn’t matter where the links came from or how many links came from one source. In a sense, all votes were …
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Manage Tags Like a Sys Admin: 5 Ways Google Tag Manager Will Change Your Life
Where would we be without Google? It seems like for every issue that comes up in the field of online marketing, Google is ready with a solution. Google Tag Manager is one such solution. But before we examine the benefits of using this savvy tool, let’s first clarify what a …
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Search Influence University Explains: Why Is NAP Consistency Important in SEO?
If you’ve been exploring the world of search engine optimization, “NAP consistency” is probably a phrase that keeps coming up again and again. So what is NAP consistency? Watch this short video to find out.
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Google Grants: What Every Nonprofit Should Know
If you work for a nonprofit, you probably already take advantage of many of the free tools and services available to you. From software and applications to professional services, a huge number of corporations offer donations to show their commitment to the causes nonprofits represent—but few offer tools as powerful …
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How the Google Penguin Update Will Affect Your Site in 2016
Happy Penguin Awareness Day! (You remembered, right?) Today, we celebrate everyone’s favorite quirky, aquatic natives of the Southern Hemisphere. Maybe you’ll want to spend the day in a tuxedo, visit your local zoo, or adopt a penguin to celebrate? Of course, if you’re in the world of SEO, you might …
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A Spoonful of SEO to Nurse Your Rankings Back to Health
The Internet isn’t just where people go to find out whether they can self-diagnose a brain tumor. Increasingly, the Internet is where potential patients shop around for the best local clinics and medical services. Fortunately, there are a few SEO principles that can help make your website easier to find. …
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Master SEO on Your Lunch Break with Free Search Influence University Webinars
Beginning this February, Search Influence is launching a free online webinar series called Search Influence University to provide business owners the opportunity to learn the ins and outs of online marketing. Designed with small business owners and operators, entrepreneurs, and nonprofit entities in mind, classes will be held during lunchtime …
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How To Fix A Manual Action
In recent weeks, there’s been chatter about a large influx of manual actions. This got me thinking: how many people actually know how to fix manual actions? Stay tuned, ’cause you’re gonna learn today! But First, the Basics: What Is a Manual Action? A manual action is a manual penalty …
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Dude, Where’s My Location? Google Removes Location Search Ability
While most people were recovering from Thanksgiving food comas on December 1st, Google was quietly removing the ability to change the location of your search. For those of you who don’t fondly remember, there used to be an option in the search tools that allowed you to pretend you were …
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