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Social Media Education and News
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Social Search: How Gen Z & Millennial Search Habits Are Changing
Key Insights Gen Z and Millennials increasingly favor social search over traditional search engines like Google. As social search becomes more prominent, brands need to optimize their presence on social media platforms to capture the attention of younger, tech-savvy audiences. Social search engines prioritize visual content, which resonates more with …
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What Happened to Facebook’s 20% Text Grid Tool? (Updated 2020)
Editor’s Note: This post was originally published on March 25th, 2016, and has been updated to provide you with the latest information. Update (October 1, 2020): Back in 2016, we were all so very excited to see the Facebook Grid Tool disappear. Unfortunately, it was replaced with similar restrictions of …
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Facebook’s Leads Center Provides a Hub for Marketers to Manage Their Leads
Key Insights Facebook announced Leads Center, a new tool that provides a space for you to organize and maintain information from their prospects. Your lead management process will become more efficient because you no longer have to go outside of Facebook or through a third party to manage or view …
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The Top Five Ways to Optimize Instagram Accounts for SEO
Nowadays, it isn’t enough to simply have great content, because to be honest… a ton of people have great content. Businesses have to be smarter and more competitive to get their content in front of the right people. With the ever-growing popularity of social media, accomplishing this has become easier …
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How to Use Facebook’s Campaign Budget Optimization to Your Advantage
Who’s ready to spend their Facebook campaign budget more effectively?! If you waited until the last hour to adopt Facebook’s new mandatory update, Campaign Budget Optimization, you may be slightly panicked. This could disrupt your internal processes and current campaign structure. However, you’ll be thanking Facebook for forcing this change …
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Cross-Posting Mistakes You Should Never Make
While you should be posting on social media, especially if you have a new piece of content you want to share, make sure you don’t cross-post on different platforms. Even if it’s easiest to figure out one social media post and call it a day, cross-posting can have negative effects. …
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How to Best Utilize Facebook’s 3D Photos for Your Brand
Facebook introduced 3D photos in October 2018, and users have been posting these fun “window views” that give viewers a new perspective on once-flat photos in their newsfeed. Originally only available to those with an iPhone with Portrait Mode, 3D photos can now be uploaded by anyone with a dual-camera …
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Drive Conversions With Instagram Shopping Product Tagging
Ever have one of those “OMG I need it” moments when scrolling Instagram? What if I told you your customers can go from “Oh my God” to “It’s mine” in just a few taps? Instagram is making it even easier for you to give potential customers seamless shopping experiences with …
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Up Your Instagram Game With Effective (and Free) Hashtag Research Strategies
#Winning. #Selfie. #Hashtag. While hashtags have crept into our vocabulary (whether sarcastically or not) and may seem like an afterthought, they’re actually effective marketing tools that need to be taken seriously when it comes to your Instagram strategy. I want you to walk away from this post with a newfound …
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Organic, Boosted, & Promoted Posts: What’s the Difference?
Remember the good ‘ole days when “marketing” meant buying full-page ads in the Yellowpages? Everything was so simple then. TV commercials ruled the airwaves, and people couldn’t help but hum the jingles of Pepsi, Ringpops, and Doublemint Bubblegum commercials. Back then, a catchy jingle was all you needed to give …
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