Social Media Education and News

• 2013: The #YearoftheTweet

  March 11, 2013 by in Social Media Search Influence Alumni - Comments Off on 2013: The #YearoftheTweet
  

  Although some consider Twitter the redheaded stepchild to the social media behemoth that is Facebook, brands are beginning to recognize and harness the “real time value” of Tweeting. No one can deny that Twitter is growing in both users and usage. The number of tweets per day has increased from …
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• The New Facebook News Feed – What Brands and Users Need to Know

  March 08, 2013 by in Social Media Search Influence Alumni - 3 comments
  

  Facebook announced a new look to their News Feed yesterday, which aims to streamline its appearance and cut down on irrelevant stories. In fact, the tagline on their announcement reads “Goodbye Clutter… Hello bright, beautiful stories.” The new version will focus on images, and they will appear much larger and …
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• WTF Facebook?

  March 01, 2013 by in Social Media Jeanne Lobman - Comments Off on WTF Facebook?
  

  On Friday, I received an email from Facebook regarding their Page Insights. My initial reactions were “Great! They’ve finally realized how horrible their reporting system is and are making changes!” Boy, was I wrong. The email in its entirety is below, but the man gist is that they have been …
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• TV’s Next Social Media Superstar Is…

  February 04, 2013 by in Social Media Search Influence Alumni - Comments Off on TV’s Next Social Media Superstar Is…
  

  In 2012, the number of people using social media grew to 1.43 billion users. This stark increase in tweeting, posting, and pinning has grabbed the attention of traditional marketers – most notably: Television. TV shows are not only leveraging social to increase brand awareness and interactions but to increase ratings. …
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• Super Bowl Social Media: A Touchdown Pass for National Brands

  February 01, 2013 by in Social Media Search Influence Alumni - Comments Off on Super Bowl Social Media: A Touchdown Pass for National Brands
  

  Super Bowl advertising spots are one of the most sought after 30 seconds in television each year. With the event having an estimated viewership of well over 110 million, many national companies view the hefty $4 million dollar price tag as money well spent. In fact, the New York Times …
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• 5 for Friday — Links, Stories & Posts For Your Weekend, 5pecial Graph 5earch Edition!

  January 25, 2013 by in Social Media Search Influence Alumni - Comments Off on 5 for Friday — Links, Stories & Posts For Your Weekend, 5pecial Graph 5earch Edition!
  

  In a special edition of 5 for Friday, we’ve compiled the best articles about Facebook’s new Graph Search, which was released for beta testing on January 15! Facebook SEO Comes to Life as Graph Search Launches — Social Media Today Facebook’s newest addition, Graph Search, blurs the line between social …
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• The Bluths Take On Social Media: Arrested Development, Netflix, and the Importance of the Banana Stand

  January 23, 2013 by in Social Media Search Influence Alumni - Comments Off on The Bluths Take On Social Media: Arrested Development, Netflix, and the Importance of the Banana Stand
  

  This Is The Story of a Wealthy Family Who Lost Everything, and the Social Media Campaign That Got Them Back Together. While social media marketing is a useful and effective means of interacting with your customer base, not every campaign has the moxie to make your efforts take off — …
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• Facebook Graph Beta Offers Multidimensional Social Search, New Networking Capabilities

  January 16, 2013 by in Social Media Search Influence Alumni - Comments Off on Facebook Graph Beta Offers Multidimensional Social Search, New Networking Capabilities
  

  Facebook’s Graph search introduces a new multi-dimensional tool for discovering people, places and things filtered by your personal friends and likes. The concept isn’t entirely new — Bing has been integrating social data into its results for over a year now now, and the Google Hotpot experiment (failed though it was) …
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• Reaching Your Customers With Social Media: Monopoly Tokens Put To Facebook Vote

  January 15, 2013 by in Social Media Search Influence Alumni - Comments Off on Reaching Your Customers With Social Media: Monopoly Tokens Put To Facebook Vote
  

  Pass Go and Collect $200 — Monopoly is as good as it gets when talking about childhood board games, and I’ve played them all. Board games are an integral part of life in my family, and now a piece of that memory is being put to the social media test. …
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• 12 Worst Social Media Mistakes of 2012 (And How to Avoid Them)

  January 09, 2013 by in Social Media Search Influence Alumni - 9 comments
  

  2012 was truly a year of phenomenal social campaigns by many national companies. However, with the good came plenty of bad. Here are some of the year’s worst campaigns, and how you can avoid these gaffes in your own businesses’ online marketing. 12. Kansas City Chiefs A disappointed fan tweeted at the …
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