Social Media Education and News

• How To Use Facebook Timeline To Promote Your Business

  September 13, 2012 by in Social Media Search Influence Alumni - 1 comment
  

  While many users have opted to cling to the traditional Facebook design for as long as possible, all users are currently being forced to jump on the Timeline bandwagon — whether they like it or not. At this point in the game, though, the majority of users have been using …
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• SI Social: How the iPhone 5 Could Change the Social Media Landscape

  September 05, 2012 by in Social Media Search Influence Alumni - Comments Off on SI Social: How the iPhone 5 Could Change the Social Media Landscape
  

    Oh, Apple. You and your sexy marketing campaigns. You know that we love all that sleekness, those stark white backgrounds. And do I need a new phone? Nope; my iPhone 4 still works just fine (albeit a little slower than it did when I bought it a year and …
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• Hurricane Isaac & Social Media: Not Just For Memes & Self Portraits

  September 04, 2012 by in Social Media Search Influence Alumni - Comments Off on Hurricane Isaac & Social Media: Not Just For Memes & Self Portraits
  

  What were we to do? Hurricane Isaac is raging outside our doors, winds ripping down the street at 100 miles an hour, suddenly our power dies and our city goes dark. New Orleanians are trapped inside our homes without a way to connect to the outside world. At this point …
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• Having Your Cake and Eating It Too: A Step-by-Step Guide To Scheduling Updates In Facebook

  August 28, 2012 by in Social Media Search Influence Alumni - Comments Off on Having Your Cake and Eating It Too: A Step-by-Step Guide To Scheduling Updates In Facebook
  

  A few weeks ago I wrote a blog post about how I had found the new Facebook scheduling tool improved EdgeRank for pages. The blog analyzed the significant gains we’ve seen in clients’ reach and interaction since we began using the tool rather than scheduling posts through HootSuite. It seems …
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• Twitter Medium Launch: The Next Big Social Network?

  August 21, 2012 by in Social Media Search Influence Alumni - Comments Off on Twitter Medium Launch: The Next Big Social Network?
  

  Last Tuesday, Twitter founders, Evan Williams and Biz Stone of Obvious Co., unveiled a new web platform, Medium, a publishing tool where people can submit photos and text. But this ambitious new publishing tool is still a bit of mystery. Medium is still in its preview stage, and it’s unclear …
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• How To Set Up WordPress Social Metadata

  August 21, 2012 by in Social Media Search Influence Alumni - Comments Off on How To Set Up WordPress Social Metadata
  

  We couldn’t be prouder to announce that our own Doug Thomas’s video has won the SEOMoz Youtube Contest! Social metadata, the hidden content that displays your content in a correct and attractive way on social media sites, is one of the most overlooked aspects of posting a blog or article, …
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• When Did The Chicken Cross The Road? Chick-Fil-A, Facebook Foul Ups and Web 2.0

  August 14, 2012 by in Social Media Search Influence Alumni - 2 comments
  

  It’s January 1st, 1999. The Euro is established. A month later, the U.S. Senate acquits Bill Clinton of impeachment charges. Then Star Wars Episode I, Napster, Columbine. And in an article entitled “Fragmented Future,” Darcy DiNucci states that, “The first glimmerings of Web 2.0 are beginning to appear…” That was …
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• Pin It To Win It: Increasing Your Fan Engagement With Contests and Giveaways

  August 09, 2012 by in Social Media Search Influence Alumni - Comments Off on Pin It To Win It: Increasing Your Fan Engagement With Contests and Giveaways
  

  We’ve touched on how to put Pinterest to work for your brand in the past, but some businesses are now using the social media site in even more exciting ways. With the site’s unbelievable growth (it recently passed Twitter, Bing, and Stumbleupon in the rankings), if you aren’t using Pinterest …
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• 5 For Friday – Links, Stories, & Posts for your Weekend

  August 03, 2012 by in Social Media Search Influence Alumni - Comments Off on 5 For Friday – Links, Stories, & Posts for your Weekend
  

    Welcome to the Twitter Olympics – CNN In case you live under a rock, the Olympics are going on, and the whole world is closely watching as the best of the best compete. Leave it to the internet to bring both humor and serious discussion to the event via …
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• A New Media Paradigm or Mismanaged Effort? Social Media and the London 2012 Olympics

  August 02, 2012 by in Social Media Search Influence Alumni - Comments Off on A New Media Paradigm or Mismanaged Effort? Social Media and the London 2012 Olympics
  

  As the self-declared first “Social Games,” the London 2012 Olympics are currently wowing audiences worldwide with an arsenal of tactics for every social media outlet imaginable. In our digital age, the instant, hyper-specific gratification of Twitter and Facebook is playing a huge role in how fans engage, interact, and react …
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