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Social Media Education and News
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Facebook Scheduling Tool for Business Improves EdgeRank
Maximizing Facebook Fan engagement and excelling at the ever mysterious “EdgeRank” are top priorities for both business owners and marketing firms in this digital age. Unfortunately these lofty aims often take the backseat to more pressing demands, like actually running a business, rather than just writing about one online. Even …
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Pinterest For Men: Infiltrating The She-Ra Club With Smart Marketing
A digital corkboard where people can collect links to their favorite recipes, dapper clothing, and adorable cats with their heads stuck in something, Pinterest allows its users to effortlessly share evocative photos of their hobbies and interests. Launched a little over two years ago, this image-focused sharing site has taken …
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Twitter Ditches LinkedIn, Says It’s Not Personal
“It’s not you. It’s me.” That’s what Twitter proclaimed to LinkedIn this morning, ending a two-year partnership between the micro-blogging giant and the social network site for job seekers. Breakups are hard to do, as the saying goes, but according to LinkedIn, they didn’t even care in the first place. …
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Driven to Feed: Why Food Trucks Learned to Use Social Media
You may have been told at one point or another that it’s a bad idea to go to the grocery store hungry. There’s another hunger hazard to watch out for that’s sprung up more recently: the Internet. More specifically, the major offenders are Twitter, Facebook, tumblr, Pintrest, and a …
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TV Ads vs. Facebook Ads: Targeting the Money
I came across a kind of shocking figure the other day while reading about the Facebook IPO. It appears Facebook ad sales generated $3 billion in revenue in 2011. That’s as much money as JP Morgan appears to have lost recently. Whoops. But here’s an even more brain-wrinkling number: traditional …
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Trading Privacy for Employability: Job Candidates Increasingly Asked to Provide Facebook Logins
In the fall of 2003, Mark Zuckerberg and a few friends created a simple social website to connect better with friends and classmates at Harvard University. Little did he know that this social website would become the lodestar of today’s social networking — not just allowing for connections with school friends …
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Tips and Tricks to Become a Ferocious Facebook Fireball
The end of February brought another successful and informative Search Marketing Expo West, where yours truly triumphantly (and successfully, if I may brag) returned to present on another mobile panel. The presentation was so nice, I was named twice. Enough about that, as this post isn’t about me (sad, right?). …
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Kony 2012: Viral Marketing & Media for Social Change
If you haven’t heard of Kony 2012, chances are that you’ve been living under a rock – a rock without Wi-Fi – for the last month. Created by the non-profit organization Invisible Children, the 30-minute documentary about Joseph Kony, an African warlord, became an almost-instant viral video after its debut …
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Review: Pinterest Users and Marketers Enjoy Redesigned Profiles and Added Features
Maybe I’m a little late since Pinterest rolled out its redesigned profile pages two weeks ago, but being fashionably late is kind of my ‘thing.’ Users and businesses using Pinterest for marketing can now enjoy the benefit of more beautiful profile pages and an easier-to-use Recent Activity feature. Before passing …
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Where Do We Get Our News — the Source of Social Media or Social Media as Source?
It’s always up for debate on what’s “newsworthy.” In the time before computers, newspaper and newscasts were the ones that dictated what was important in the world. What they considered “news” and a “must-know” became what was published and what we did know. But now things are different — very …
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