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Social Media Education and News
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SI Social: Hunger Games Viral Campaign is Clever Marketing at its Best
The next blockbuster young adult film is just about to explode onto the silver screen: The Hunger Games, based on Suzanne Collins’ bestselling trilogy of the same name. Aimed at the Twilight set of YA readers, it tells the story of a courageous tomboy named Katniss Everdeen who lives in …
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Facebook Timeline For Pages Released: What To Expect
“Welcome to your Page Preview” is a frightening heading for any marketer, especially on a platform like Facebook that is so limited in design. But today, Facebook Page owners across the country are seeing the innovations that came to personal profiles move on up to the east side of business …
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[eBook] Google Plus for Business
Take Seven Steps to Social Media Heaven today! 90 million users can’t be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social discussion and sharing, and the rise of a platform for authority has made Google+ a …
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SI Social: Timberlake Uses Star Power To Hype MySpace TV
[SI Social is a monthly series from Search Influence that looks at what’s going on in the social media world.] It’s true that most of us may have had a MySpace profile some year ago, but if you’re anything like me, you probably only maintain one major social media profile …
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Learn How People Read Facebook and Make Your Business Page Better
With the era of social media marketing only growing by the day, more and more business owners are realizing that maintaining a presence on websites such as Facebook or Google+ is not just an option anymore — it’s essential. Establishing a business page on these sites is the first step, …
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Improvements to Google+ Brand Pages
Yesterday, Google announced three much-called-for improvements to Google+ Brand Pages. After receiving a lot of feedback over the last few weeks, the Pages Engineers have added some new features that should be received well among the G+ Pages community. Apparently, they really do care what we think! Multi-Admin support! – …
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New Kid on the Social Media Block – How to Generate Brand Awareness and Valuable Links using Pinterest
As an admittedly addicted Pinterest user, I’d like to clear up a few things about the relatively young social media site and its potential use for marketing and SEO linkbuilding. With Pinterest quickly rising in popularity, I’m constantly hearing it referred to as a social bookmarking tool for sharing images. …
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Google+ Opens For Businesses — Potential And How To Get Your Face In The SERPs
The new kid on the block has opened itself to businesses in two principal ways. Unlike Facebook, which focuses on admin-managed pages, and Twitter, which couldn’t care less if a person, place, or animal is represented in a feed, Google initially maintained its focus on people in its business-level implementation …
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How Do I Keep My Facebook Fans Happy and Engaged? — 3 Easy Ways To Get Likes And Keep Them
Let’s face it: social media marketing jargon can sound like a different language, especially if you’re wrestling with the eternal question of “What do my Facebook fans want to see? How do I keep them happy?” You know your brand inside and out, so it can be helpful to think …
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Social Media For Readers and Writers: Cursor Takes the Publishing Industry To The Next Level
Is the traditional trade paperback and remainder-bin production model of books doomed? With new devices for the digitization of books appearing every day, from the freshly-announced Kindle Fire to slick iPad e-reader apps, the conclusion that the publishing industry will soon go the way of the dodo is easy to …
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