Social Media Education and News

• “Where You At?” 4 Attractions That Are Owning and Winning the Social Media Game

  October 11, 2017 by in Social Media Search Influence Alumni - Comments Off on “Where You At?” 4 Attractions That Are Owning and Winning the Social Media Game
  

  If you’re anything like me, you’re likely to experience an immediate rush of nostalgia when you hear the phrase “where you at?” Probably because you can recall the early 2000’s when Boost Mobile coined the famous tagline. However, with updates to technology happening all around us, the popular tagline has …
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• The Small(er) Screen: How Smart Businesses Attract Customers on YouTube

  September 20, 2017 by in Social Media Alula Amare - Comments Off on The Small(er) Screen: How Smart Businesses Attract Customers on YouTube
  

  Remember those cheesy local ads that used to be on TV all the time? Here’s a New Orleans classic. It’s memorable and fun to watch, but TV ads have their shortcomings, specifically cost and targeting. TV is also starting to lose its biggest advantage: the ability to reach a wide …
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• Nine Brands Who Have Mastered Instagram

  September 14, 2017 by in Social Media Search Influence Alumni - Comments Off on Nine Brands Who Have Mastered Instagram
  

  Each social media has its distinct character, but Instagram is a beast that many small businesses aren’t familiar with. Twitter is quick and to the point, Facebook friendly, and Linkedin professional. But what about Insta? We can look at these nine companies that are effectively using Instagram to uncover the …
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• 6 Best Practices on LinkedIn for Your Company Page

  July 14, 2017 by in Social Media Search Influence Alumni - 3 comments
  

  Did you know that only 17% of businesses have a company page on LinkedIn? With over 520 million users, LinkedIn has the right to refer to itself as the world’s largest business network. Connecting users with current and potential colleagues and even to future relationships with consumers, distributors, and manufacturers, …
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• Growing Your Practice on Facebook, Part 6: A Facebook Success Story

  June 29, 2017 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Growing Your Practice on Facebook, Part 6: A Facebook Success Story
  

  Welcome to the final installment of our series on using Facebook to promote your medical practice. Now that we’ve covered best practices, we’ll show you how we put them in action using one of our own clients as a case study—Donaldson Plastic Surgery. Remember, if you want more information about …
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• Growing Your Practice on Facebook, Part 5: Patient Confidentiality Considerations

  June 27, 2017 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Growing Your Practice on Facebook, Part 5: Patient Confidentiality Considerations
  

  In our last blog, you learned how to capture your audience with engaging content and analyze the results. Now that you understand what it takes to connect with your patients, we’ll take a look at common obstacles medical practices face when posting on Facebook. Social media and the healthcare industry …
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• Growing Your Practice on Facebook, Part 4: Reach Your Audience

  June 22, 2017 by in Healthcare Marketing, Social Media Ann Wanserski - 1 comment
  

  Now that you’ve gained valuable insights on the many uses of Facebook paid ads, the importance of engaging with your followers, and why all of this matters in the first place (spoiler alert: yes, social media is worth your time), we’re going to get into the specifics of understanding and …
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• Growing Your Practice on Facebook, Part 3: Advertising

  June 20, 2017 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Growing Your Practice on Facebook, Part 3: Advertising
  

  In our previous blogs, you’ve learned that Facebook is crucial for promoting your medical practice and that shareable content is the number one component of your social media strategy. As the next step in your journey to increase your social presence, Facebook ads are another highly effective way to promote …
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• Growing Your Practice on Facebook, Part 2: Shareable Content

  June 16, 2017 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Growing Your Practice on Facebook, Part 2: Shareable Content
  

  Now that you’ve learned why Facebook is such a crucial tool for your practice, it’s time to master one of the most important aspects of Facebook: engagement. Facebook is all about conversation and interaction. If you aren’t creating compelling content and engaging with your followers on a regular basis, your …
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• Growing Your Practice on Facebook, Part 1: Why Facebook Matters

  June 14, 2017 by in Healthcare Marketing, Social Media Matthew Bains - Comments Off on Growing Your Practice on Facebook, Part 1: Why Facebook Matters
  

  It’s no secret that Facebook isn’t going away anytime soon. Even with predictions a couple of years ago that the social media giant would lose a significant portion of its users to other contenders like Instagram, Twitter, WhatsApp, and Snapchat, they’ve managed to see steady growth. Since that prediction in 2015, …
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