Social Media Education and News

• One Brand to Rule Them All: Unite Your Franchise Fellowship on Social Media

  September 17, 2015 by in Social Media Search Influence Alumni - 1 comment
  

  So you want to be successful in online marketing? Well…your franchise needs to get social. More than 70 percent of franchise CEOs and marketing executives voted Facebook as the most effective social media channel for franchises, according to the 2015 Franchise Local Marketing Trends survey conducted by franchise software company …
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• Insta-Update: Direct Messages Just Got Easier on Instagram

  September 09, 2015 by in Social Media Michelle Neuhoff Boyd - Comments Off on Insta-Update: Direct Messages Just Got Easier on Instagram
  

  Back in 2013, Instagram launched Instagram Direct, which gave users a way to share with one person or a smaller group of people. Last week, they announced the rollout of a couple of exciting improvements, including sending posts in your newsfeed as direct messages and threaded messages. Direct Messages Improved …
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• Small Business, Big Difference: Social Media Use on the Rise

  July 29, 2015 by in Social Media Search Influence Alumni - Comments Off on Small Business, Big Difference: Social Media Use on the Rise
  

  Clutch, a B2B research firm, has released the results of its 2015 survey on small business practices in social media. The survey, which received more than 350 submissions, asked small business owners or managers to give insight into their social media and Internet marketing practices. The Findings Here are some highlights …
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• Have Hashtags Become the New Slogans?

  July 28, 2015 by in Social Media Search Influence Alumni - Comments Off on Have Hashtags Become the New Slogans?
  

  In the world of marketing, businesses seem more focused on creating a captivating hashtag to correspond with the newest campaign rather than a fresh slogan. Is it possible for the two to coexist, or are slogans as we know them well on their way to becoming a thing of the …
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• Your Fortunes Are Written in the Stars (Your Facebook Star Reviews, That Is)

  July 24, 2015 by in Social Media Search Influence Alumni - Comments Off on Your Fortunes Are Written in the Stars (Your Facebook Star Reviews, That Is)
  

  In a time when smartphones can do everything from tracking down our car keys to acting as a 3D mobile scanner, the modern American consumer is more connected than ever. The Internet lets us share photos with people across the world or down the street, but in addition to sending …
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• How to Win Followers and Influence People: Build Your G+ Following in 3 Steps

  June 16, 2015 by in Social Media Search Influence Alumni - Comments Off on How to Win Followers and Influence People: Build Your G+ Following in 3 Steps
  

  We’ve cracked the code to successfully increasing the Google+ following for a small business (or at least we know we’re on to something). Our little experiment shows that if you follow three simple steps, you can gain more followers on Google+. Now, before you equate the importance of Google+ (colloquially …
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• Facebook Enters The Game of GIFs: A Feast For People, Not Pages

  June 08, 2015 by in Social Media Search Influence - Comments Off on Facebook Enters The Game of GIFs: A Feast For People, Not Pages
  

  On May 29, Facebook confirmed that it would begin supporting animated GIFs! Up until this point, only Giphy GIFs could be used on Facebook, but they appeared like videos where you’d have to click a play button for the animation to start. For now, however, this new, universal GIF support …
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• Give Your Facebook a Facelift: Social Media for Dermatologists and Plastic Surgeons

  May 28, 2015 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Give Your Facebook a Facelift: Social Media for Dermatologists and Plastic Surgeons
  

  Time Magazine recently posed the question, “Can Plastic Surgery Make You More Likeable?” Certainly, there are many benefits to cosmetic procedures for the patients, but it is also time for plastic surgeons and other physicians to think about how to make their practices more “likeable.” Facebook and social media can be …
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• Making Patients & Customers into Fans: Are Facebook Fan-Building Campaigns Effective?

  April 28, 2015 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Making Patients & Customers into Fans: Are Facebook Fan-Building Campaigns Effective?
  

  Looking to connect with your ideal patients and customers online? Facebook fan-building campaigns are just what the doctor ordered for creating the perfect online experience for your audience as well as building your community of followers. But before we delve into the specifics of Facebook fan-building campaigns and how this online …
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• Ain’t Nobody Got Time for That: Make Social Media Fit Into Your Busy Schedule

  April 16, 2015 by in Social Media Search Influence Alumni - Comments Off on Ain’t Nobody Got Time for That: Make Social Media Fit Into Your Busy Schedule
  

  It isn’t news that an active social media campaign is an integral part to any business model. In these modern times, simple and frequent Facebook posts can go a long way when potential clients are choosing between you and the competitor. Time, however, is also important, and budgeting out a …
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