Could You Be Landing Better Leads? – April Client Insider
April 16th, 2025 by
It’s Time to Say Yes to Landing Pages
Focused, optimized, and designed to deliver qualified leads
We’ve seen it firsthand: dedicated landing pages drive stronger results for your ad campaigns. If your campaigns send ad traffic directly to your website, you could be missing a major opportunity to improve lead quantity, quality, and conversion rates.
Clients already using landing pages are seeing the difference.
A luxury event venue saw a 30% increase in qualified inquiries within two months of landing page launch. For another – a senior living provider – our landing pages generated 42% more qualified leads at a lower cost per lead and with no change in ad spend, just from launching landing pages.
If you’ve been on the fence about adding landing pages to your ad campaigns, here’s why they work:
- A clear path to conversion: Unlike a website page with multiple links and distractions, landing pages focus on a single goal: turning site visitors into leads.
- A seamless ad-to-page experience: We match your landing page content to your ad messaging so visitors see exactly what they expect, making them more likely to take action.
- Agile campaign testing: Landing pages give us greater control over A/B testing headlines, CTAs, and layouts to optimize campaigns without affecting your main website.
- Smarter lead filtering: Using CallRail automation and custom form fields like budget ranges or timelines, we pre-qualify leads automatically to deliver higher-quality prospects.
We’ll work with you to identify where landing pages would add the most value to your business while ensuring your main website continues to serve its purpose.
Without custom landing pages, you risk losing qualified leads. Talk to your Account Manager today to discuss a custom landing page strategy for your business.
