Reputation Management – DKI Gone Bad
June 18th, 2008 by
So, I was reviewing my ranking for “Swine Insemination” on the heels of my last post and noticed the ad on the right, below:
Swine Insemination and Reputation Management
Dynamic Keyword Insertion is one of the ways Google tries to allow advertisers to make their ads more relevant to users searches. In this case it looks like the advertiser wanted to show their ad any time someone searched for something which included “insemination”.
DKI inserts the phrase that was searched for and so this reproductive clinic is now forever associated with Swine Insemination.
