Jeanne Lobman on Integrating SEO and Paid Search Strategies at Pubcon 2024
October 11th, 2024 by
Search Influence’s Digital Advertising Manager, Jeanne Lobman, will present the session Integrating SEO and Paid Search Strategies at Pubcon 2024 in Las Vegas, Nevada, from 3:20 to 4:10 PM on Wednesday, October 16.
Along with AdLift Co-Founder and CEO Prashant Puri, Jeanne will explain how digital marketers can drive results by combining the powers of organic search and paid advertising.
An Overview of Integrating SEO and Paid Search Strategies
Jeanne’s session, Integrating SEO and Paid Search Strategies, is tailored for seasoned digital marketers seeking to elevate their approach.
In this advanced session, Jeanne will explore how blending organic SEO with paid search tactics creates a unified strategy that maximizes traffic and enhances campaign performance.
By leveraging the strengths of both channels, attendees will learn how to boost ROI, achieve business goals more efficiently, and drive long-term growth.
Key takeaways from the SEO and paid search strategy session include:
- Unified Keyword Strategy: Discover how to develop a unified keyword strategy that leverages the strengths of both SEO and paid search to target high-converting keywords and reduce bid costs.
- Data Synergy: Learn how to use data from paid search campaigns to inform your SEO efforts and vice versa, ensuring a more data-driven approach to your marketing.
- Content Optimization: Explore techniques for optimizing content that performs well in organic search and supports your paid search objectives.
- Budget Allocation: Understand how to strategically allocate your budget across SEO and paid search to maximize your marketing spend and achieve the best possible ROI.
- Performance Metrics: Gain insights into the most effective performance metrics for measuring the success of your integrated campaigns and making informed adjustments.
- Case Studies: Review real-world case studies that illustrate the successful integration of SEO and paid search strategies, highlighting best practices and key learnings.
Jeanne’s Years of Paid Search Strategy Experience
With almost 15 of experience in digital marketing, Jeanne has established herself as a leading authority in paid search strategy.
As Search Influence’s Digital Advertising Manager, Jeanne guides paid advertising campaigns to align with clients’ goals, ensuring optimal results. Her strategic mindset and data-driven approach allow her to craft impactful campaigns, track performance, and deliver actionable insights.
Beyond her hands-on expertise, Jeanne is a respected speaker and trainer, sharing her extensive knowledge to elevate both her team and the digital marketing industry.
Search Influence at Pubcon 2024
Jeanne won’t be the only Search Influence team member sharing valuable insights at Pubcon 2024.
Co-Founder and CEO Will Scott will present the session Content Repurposing and Content Generation. In it, he will explain how digital marketers can leverage AI and large language models to revitalize existing content.
You can also find Will at other Pubcon 2024 sessions, including:
- Pubcon Master Group AI or Die
- AI Tools and Services – Make and Zapier
- Technical SEO – Website Replatformings and Migrations
Elevate Your SEO and Paid Search Strategy
Don’t miss Jeanne’s insightful session at Pubcon 2024 to learn how to integrate SEO and paid search strategies for maximum impact. To attend live, view the session details and full event schedule.
Ready to upgrade your digital marketing strategy?
Contact Search Influence today to discover how our expert team can help you boost your search performance, drive more traffic, and achieve your business goals with tailored SEO and digital advertising solutions.
Image Credits:
Image 1: Unsplash
Image 2: Unsplash
