LIVE WEBINAR: Top Trends for Your 2025 SEO Strategy [Search Influence and UPCEA]

October 22nd, 2024 by Frances Howell

Top Trends in your 2025 SEO strategy to attract the modern learner

About the Higher Ed SEO Trends Webinar

Join Search Influence and UPCEA for the webinar “Top Trends for Your 2025 SEO Strategy to Attract the Modern Learner” on Wednesday, Nov 20 at 12pm ET/11am CT.

AI-generated search results and social search have transformed user behavior, including how prospective students research and apply to institutions. As higher education marketers, our job is to make it easy for prospective students to find the information they need. Therefore, failing to adapt to these higher ed SEO trends could result in losing prospects to more visible competitors in 2025.

In this webinar, we will explore a new way to think about SEO that will future-proof your strategy in a time of changing search behavior. UPCEA’s Chief Research Officer Jim Fong and Senior Director of Research Bruce Etter, will join UPCEA Platinum Partner Search Influence to share a blueprint for a 2025 SEO strategy that attracts and guides more students through the funnel.

Learning Objectives for the Higher Ed SEO Trends Webinar

  • How AI-generated search results and social search impact your institution’s visibility
  • The key components of a higher ed SEO strategy built to outlast trends
  • How to communicate to your team about this new way of thinking about SEO 

How to Sign Up for the Webinar

Hear from Search Influence and UPCEA experts on Wednesday, Nov 20 at 12pm ET/11am CT and learn how to build your 2025 SEO strategy to attract and engage the modern learner.

Sign up today to secure your spot.