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No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.
Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4 but not “upgrading” just yet. No doubt, GA4 will be a great improvement, but there are …
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5 Minute Power-Session: Solving 3 Key Higher Education Marketing Data Challenges
When it comes to marketing and recruitment pipeline data and analytics in higher education, there are a few common challenges universities and professional, continuing, and online education units (PCOs) often face: Silos within the university Marketing is responsible for owned and paid media including the website, social media channels, and …
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Search Influence Presents Virtual Training in Partnership with the Mississippi Hospital Association
Search Influence presents “Communicating Through Pandemic and Weather Events: Planning for Happier Patients” in partnership with the Mississippi Hospital Association (MHA) on Wednesday, May 18, 2022. This is Search Influence’s fourth time partnering with the MHA for a virtual training just for the organization’s members. The MHA is the statewide …
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How a New Orleans Digital Marketing Agency Uses the DISC Methodology to Improve Client Relations
Key Insights: Tailoring a message to compliment the intended person’s personality helps build rapport and trust within a professional and personal relationship. Personality types affect how people communicate with each other effectively—it is the main reason people respond and act in their own unique ways. The experienced Search Influence team …
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Search Influence Sees Double with 2 New Hires
Search Influence is seeing double with the addition of two new team members! Let’s learn about our newest Influencers. Katelyn Mulkey, Sales & Marketing Coordinator Born and raised in Abita Springs, Louisiana, Katelyn didn’t go far for college, graduating from the University of New Orleans with a degree in Marketing. …
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Yes, Your Higher Ed Marketing Agency Needs Developers
Key Insights Higher education marketers need web developers that understand marketing and can think out of the box to solve problems To optimize your higher education marketing strategy, you need visibility in each step of the funnel With so many disconnected systems, you need a skilled development team to track …
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Why Advertising Costs Spiked in 2021, Particularly in Q4 (and What You Can Do About It)
Key Insights Advertising costs tend to be higher in Quarter 4 for all industries The iOS14 update in 2021 and the pandemic in 2020 magnified these trends in 2021 Plan ahead and anticipate this spike by creating a full-funnel strategy in advance to help offset these costs As we make …
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Search Influence Certified as a Women-Owned Business
The Women’s Business Enterprise National Council (WBENC) has certified New Orleans-based digital marketing firm Search Influence as a women-owned business. In 2021, Search Influence COO and co-founder Angie Scott became a 51% owner of the company. To achieve certification, the WBENC validates that a business is at least 51% owned, …
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4 Steps to Demonstrate the Value of Your Higher Education Marketing Strategy
Key Insights: Define relevant SMART goals for your marketing strategy to provide clarity on the results you want to achieve. Utilize research-backed data to demonstrate how your campaign’s messaging and platforms help reach your target demographic. Tailor your presentation to your audience to convey how your strategy helps each stakeholder …
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How to Use Quantitative Data in Your Higher Ed Marketing and Recruitment
Key Insights: Having some shared form of internal communication between all departments improves workflow for everyone By identifying user touchpoints, you discover opportunities that can improve the quality and/or quantity of your data There are tools and platforms available to you to help visualize your quantitative data for easier digestion …
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