This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Read This Before You Switch to Google Analytics 4
Key Insights A new version of Google Analytics is available and comes with some major changes. The Google Analytics 4 release is the largest update in the last decade or more to Google Analytics. It impacts the way users are tracked and the way their behavior is reported to us …
Continue Reading >> -
What is OTT and CTV? A Marketing Manager’s Guide to Advertising on Long-Form Streaming
Key Insights Consumers across all age groups have embraced streaming tv shows and movies. Advertising on streaming services offers many benefits over traditional TV advertising, including robust targeting and measurement, including individual or household information. By leveraging OTT, you can reach consumers with messages across multiple devices and platforms, truly …
Continue Reading >> -
Four Steps to Adapt to Apple iOS 14’s Impact on Your Facebook Ads
This post was updated by Marissa Wehrer on August 24, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14.5 privacy update has had an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business …
Continue Reading >> -
How to Use Consideration Content to Move Prospects Down the Funnel
Key Insights Understanding the buyer’s journey is key to developing content that leads to conversions. The goals of consideration content are showing prospects how you can address their problem and getting them to add your business to their list of options. There are several types of consideration-level content that can …
Continue Reading >> -
Should You Switch to Google Analytics 4?
Key Insights: A new version of Analytics is available and comes with some major changes. Google Analytics 4 (GA4) is more beneficial to those with both website and app properties to track together than for website-only users. We recommend setting up both old (Universal) and new (GA4) properties to run …
Continue Reading >> -
Skimmers, Swimmers, and Divers: Content Strategy for Higher Education Websites
Key Insights Higher education sites need to be accessible and navigable for visitors in all stages of the marketing funnel. A website optimized for the ultimate user experience can positively impact SEO and search rankings. Learn how to create web content that accommodates readers that are skimmers, swimmers, and divers—this …
Continue Reading >> -
Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”
Watch the recording of this training session here. About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies will fuel student growth. Join Search Influence for a virtual training that demonstrates how to build a case for …
Continue Reading >> -
Search Influence Receives 2021 New Orleans Top Workplaces Award from The Times-Picayune and The New Orleans Advocate
For the second year in a row, Search Influence has been named a winner of the New Orleans Top Workplaces Award by The Times-Picayune and The New Orleans Advocate. Search Influence is among a list of 70 independently selected private, public, non-profit and government entities selected for the 2021 awards. …
Continue Reading >> -
Search Influence Presents Virtual Training in Partnership with the Louisiana Hospital Association
Search Influence presents “How to Gain CEO/Admin Trust & Buy-in on New Marketing Strategies” in partnership with the Louisiana Hospital Association (LHA) on Thursday, June 24, 2021. This is Search Influence’s second time this year partnering with the LHA for a virtual training just for the organization’s members. Established in …
Continue Reading >> -
Google Maps: Ongoing List of COVID-19 Updates (June 2021 Update)
Note: this post was updated on June 9th, 2021. Many of the changes that Google made to Google My Business for COVID-19 will likely stick around after the pandemic. Consumer behavior changed and Google adapted to help businesses meet those needs. On the other hand, a lot of functionality was …
Continue Reading >>