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The Most Important Facebook Ad Metrics for Achieving Your Goals
By now, most marketers buy into the idea that they need to advertise on Facebook and Instagram, but how do they know if those ads work? Enter about a million metrics to analyze. That’s only a fraction of what is available, and yes, it can get overwhelming pretty quickly. The …
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The Top Five Ways to Optimize Instagram Accounts for SEO
Nowadays, it isn’t enough to simply have great content, because to be honest… a ton of people have great content. Businesses have to be smarter and more competitive to get their content in front of the right people. With the ever-growing popularity of social media, accomplishing this has become easier …
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A Quick (How-to) Guide on Updating Hours and Business Info on Google My Business
During a crisis, some businesses can continue operating with modified hours while others might have to close temporarily. Google is working on implementing the “Temporarily Closed” feature on Google My Business (GMB) pages in the upcoming days. We will update this post when the “Temporarily Closed” feature is available. In …
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The Power of Utilizing Social Influencers for Your Brand
What’s the Hype with Influencer Marketing? We are in the era of social media marketing being at the forefront of increasing brand revenue. I’m not talking about advertising on social media platforms in the traditional way. I am talking about teaming up with social media influencers or as many others …
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Business Disruption Marketing Checklist: How to Communicate When You Are Closed, Remote, or Open
Some businesses must close during a time of crisis. Others may be fortunate enough to remain open, even if that means limiting customer interaction or operating remotely. For a business equipped to operate during a time of crisis, saying that you’re open can be just as important as saying that …
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Search Influence Continues to Support You During COVID-19
To our clients and our community, As the COVID-19 pandemic continues to evolve, we feel it’s important to share with you Search Influence’s plans for business continuity. Our top priorities are the health and well-being of our team and their families, and our clients, their families, and their businesses. Our …
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How to Use Facebook’s Campaign Budget Optimization to Your Advantage
Who’s ready to spend their Facebook campaign budget more effectively?! If you waited until the last hour to adopt Facebook’s new mandatory update, Campaign Budget Optimization, you may be slightly panicked. This could disrupt your internal processes and current campaign structure. However, you’ll be thanking Facebook for forcing this change …
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Search Influence’s Newest Influencers Are FOUR Real!
Myah Catanzaro has been hired as an Account Coordinator. Myah grew up on the Northshore in Mandeville and graduated from Fontainebleau High in 2014. From there she then went on to go to LSU to study marketing. She has worked and done a little bit of everything—waitressing, leasing agent, promotional …
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Want to Learn the Key to Raving Fans for Your Brand? Authenticity!
Brand authenticity is in the eye of the beholder. It’s easy to see when a person or a brand is inauthentic, but it’s not as easy to put one’s finger on what actually is authentic. When actions don’t match words, it’s easy to see the inauthenticity. Boeing, for instance, previously …
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Search Influence Adds 1 New Employee to their Krewe
Just as New Orleans rolls into Carnival season, Search Influence adds a new member to the Sales & Marketing Royal Court. Shira Pinsker, Product & Marketing Manager Whether it’s biking on side streets to find shorter commutes or rewriting copy to convey greater emotion, Shira Pinsker looks for ways to …
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