This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Stairway to Higher Ed Website Heaven: Seven Steps to Engage Prospects and Students
This post was updated by Ariel Tusa on September 24, 2020 to reflect recent trends and refreshed statistics. It was originally published on May 2nd, 2019. Key Insights Make sure your website is an easily accessible tool that prospective students can use to find information. Cater to mobile users by …
Continue Reading >> -
Facebook’s Leads Center Provides a Hub for Marketers to Manage Their Leads
Key Insights Facebook announced Leads Center, a new tool that provides a space for you to organize and maintain information from their prospects. Your lead management process will become more efficient because you no longer have to go outside of Facebook or through a third party to manage or view …
Continue Reading >> -
Search Influence to Host Healthcare Marketing Webinar, “4 Ways Digital Marketing is Evolving”
Take advantage of the changes in digital marketing to reach prospective patients! Search Influence has teamed with the Louisiana Hospital Association to bring you a webinar all about change! We’ve all been through so much this year, and change is something to which the digital marketing industry is incredibly accustomed. …
Continue Reading >> -
Hot or Not: Content Trends Pre- and Post-COVID-19
Key Insights Business owners shouldn’t let the uncertainty of COVID-19 discourage them from marketing. An empathetic brand tone is important. As people stay at home, online user engagement has increased and brands are being more heavily scrutinized for mistakes than ever before. This creates an opportunity to reach users more …
Continue Reading >> -
“Support Parks & Recreation” Campaign Wins “Best Strategic Use of Social Media” from US Social Media Awards
The 2020 US Social Media Awards selected Search Influence as the first-place winner of “Best Strategic Use of Social Media” for the digital marketing agency’s Together for Parks Alliance millage campaign. See the full list of 2020 winners here. In 2019, Search Influence ran a successful digital marketing campaign in …
Continue Reading >> -
Which Email Marketing Strategy Will Help Me Reach My Goals?
Key Insights Email marketing is still 100% relevant Establish specific goals for your email marketing campaign Determine the metrics you want to measure before executing your campaign Think of conversion and retention campaigns as umbrella campaigns. Choose a more specific subset campaign once you decide which aligns best with your …
Continue Reading >> -
What You Need to Know About Website Accessibility
Key Insights Every business is required to implement certain accessibility standards on their websites, not just major corporations An accessible website ensures that people with disabilities can seamlessly use it Many SEO best practices are also a part of website accessibility guidelines Introduction Having a website that follows accessibility guidelines …
Continue Reading >> -
Search Influence to Host Education Marketing Webinar, “Top 7 Ways to Drive Prospects Into and Down the Funnel”
Prospective students are showing growing interest in online learning. Many wonder if now is the time to continue their education rather than competing for opportunities in a shrinking job market. Those once resistant to the idea of online learning now feel comfortable pursuing experiences remotely. Take advantage of these changing …
Continue Reading >> -
Four Steps for Successful Digital Marketing Tracking
Marketing campaigns are only as successful as the tracking put in place to measure their success. What’s that joke, “If a tree falls in the forest and no one is around to hear it, does it still make a sound?” The same philosophy applies here! If a customer converts after …
Continue Reading >> -
Facebook Ads Boycott: What Advertisers Need to Know
Key Insights: A Facebook Ads boycott is taking shape under the hashtag #StopHateforProfit aimed at forcing action from Facebook regarding its policies on hate speech, political ads, and disinformation. While the list of brands pausing Facebook Ads grows, so does the opportunity for smaller or competitor brands to eat up …
Continue Reading >>