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Should You Be Marketing During a National Crisis?
Marketing during a national crisis helps your brand stay the course in the face of adversity. Explore budget-friendly strategies with Search Influence.
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Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy
Transform Your Marketing Strategy With Video in 2025 Video content stands out by fostering connection, enhancing brand recall, and driving action. With consumers exposed to an average of 5,000 ads a day — ten times the number from 50 years ago — cutting through the noise demands a more strategic …
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The Kids Are All Doing It: Your Guide to Social Search [The Influencer – Oct 2024]
Insights from Co-Founder and CEO Will Scott Social Search: How Gen Z & Millennial Search Habits Are Changing WILL SCOTT | 10-MINUTE READ Discover why Gen Z and Millennials are choosing social search over search engines. Learn how you can still use SEO strategies to capture their attention! Read More …
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How To Use Cold Email Marketing to Reach New Audiences
Looking to diversify your top-of-funnel marketing strategy and increase new audience engagement? Enter cold email marketing with Search Influence.
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WEBINAR: Top Trends for Your 2025 SEO Strategy [Search Influence and UPCEA]
Join Search Influence and UPCEA for a webinar on adapting your 2025 higher ed SEO strategy to attract modern learners. Sign up now to secure your spot!
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Learn About Key Higher Education Marketing Metrics From Paula French’s UPCEA Blog
Learn how tracking higher education marketing metrics boosts enrollment with insights from Paula French’s guest blog for UPCEA.
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Jeanne Lobman on Integrating SEO and Paid Search Strategies at Pubcon 2024
Search Influence Digital Advertising Manager Jeanne Lobman will present the benefits of integrating SEO and paid search strategies at Pubcon 2024. See insights!
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
Discover how Search Influence leverages higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.
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Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas
Search Influence CEO Will Scott will present on AI for content marketing at Pubcon 2024. Discover insights on content repurposing, SEO, and link-building in our post!
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What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?
Properly calculating CPI is vital for higher education institutions to gauge the effectiveness of their marketing efforts and avoid inefficiencies. To gain a complete picture of their marketing costs and CPI, institutions must consider all related expenses, including media spend and staff salaries. Implementing advanced tools like CRM systems can …
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