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Want to Learn the Key to Raving Fans for Your Brand? Authenticity!
Brand authenticity is in the eye of the beholder. It’s easy to see when a person or a brand is inauthentic, but it’s not as easy to put one’s finger on what actually is authentic. When actions don’t match words, it’s easy to see the inauthenticity. Boeing, for instance, previously …
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Search Influence Adds 1 New Employee to their Krewe
Just as New Orleans rolls into Carnival season, Search Influence adds a new member to the Sales & Marketing Royal Court. Shira Pinsker, Product & Marketing Manager Whether it’s biking on side streets to find shorter commutes or rewriting copy to convey greater emotion, Shira Pinsker looks for ways to …
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The New Orleans SEO Meetup Is Back
Was investing in your professional growth one of your resolutions for 2020? Just because January is over doesn’t mean it’s time to throw your resolution out the window. Search Influence has rebooted the local New Orleans SEO Meetup, which is a perfect opportunity to expand your knowledge about SEO while …
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The Rise of Intent Research and What it Means for Keyword Research in 2020
Keyword research has long been thought of as one of the most impactful ways to gain prime real estate on SERPs. In the SEO world, if you’re not focusing a vast amount of your effort into keyword research, then you’re missing out on a great deal of SEO value. Finding …
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Digital Marketing vs. Traditional Marketing
If you’re having trouble deciding where you should spend your marketing dollars in 2020, then you’ve come to the right place. As the world becomes more digital, the way we market will continue to evolve. While traditional marketing has its successes, digital marketing is changing the way businesses are marketing …
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Chatbots – Are They Right for You?
On the internet, there are two kinds of bots, those designed to deliver content or promote a cause and others designed to be a virtual sales assistant or customer service representative. The latter is commonly called a chatbot, and they are popping up all over the web. Facebook added chatbots …
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Trends in SEO: 2020 and Beyond
The beginning of a new year marks a fresh start, new outlooks, and perhaps new approaches to a person’s conventional wisdom or habits. Digital marketing, though constantly evolving through the calendar year, is no different. As we begin to envision digital success in the new year, one important exercise is …
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Real World Considerations for Google Analytics E-commerce Tracking
It’s 2020, and there’s no shortage of instructional guides to setting up Google Analytics Ecommerce Tracking on your website. If you’re looking for detailed technical information on setting it up yourself, there’s no way I would ever outdo Simo Ahava’s guide to setting up Google Analytics Enhanced Ecommerce Tracking in …
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Cross-Posting Mistakes You Should Never Make
While you should be posting on social media, especially if you have a new piece of content you want to share, make sure you don’t cross-post on different platforms. Even if it’s easiest to figure out one social media post and call it a day, cross-posting can have negative effects. …
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Does SEO Success Require Development Knowledge?
The short and simple answer to this question is no. You won’t need to delve deep into writing code or earn a degree in computer science to improve your website’s search results. There are some more complex aspects to SEO, but a large number of important and impactful SEO tactics …
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