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Does SEO Success Require Development Knowledge?
The short and simple answer to this question is no. You won’t need to delve deep into writing code or earn a degree in computer science to improve your website’s search results. There are some more complex aspects to SEO, but a large number of important and impactful SEO tactics …
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A Look Back at 2019: Search Influence Style
I’m fairly certain that at some point in the first quarter of this year, I fell into a wormhole and recently emerged to discover that 2019 is coming to an end. How did this happen so fast?! And not just 2019, it’s the end of the DECADE, people! It’s like …
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How to Best Utilize Facebook’s 3D Photos for Your Brand
Facebook introduced 3D photos in October 2018, and users have been posting these fun “window views” that give viewers a new perspective on once-flat photos in their newsfeed. Originally only available to those with an iPhone with Portrait Mode, 3D photos can now be uploaded by anyone with a dual-camera …
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How Clever Copywriting Can Improve Your SEO
In the digital world, your marketing team can’t afford to lose track of SEO best practices. Google is smarter, attention spans are shorter, and the competition is fierce. To drive more traffic to your website, avoid copy that falls flat. In an online world full of skimmers and scanners, the …
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Find the Best KPIs for Your Campaign in the Alphabet Soup of Google Ads Metrics
Google Ads offers marketers an abundance of data, with countless metrics to track for every campaign. Some might consider this to be a gold mine of information, but it can be pretty overwhelming. How do you decide which metrics are the most important to track in your Google Ads campaign? …
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Search Influence Hosts Careers Open House December 10 and January 14
Potential candidates are invited to meet the team, learn about open positions and company benefits. We invite interested applicants to the office for an evening of networking, followed by presentations about the company, various departments, open positions, and company benefits. We are hiring for six open positions across four departments …
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Free Search Tools to Find the Best Deals for Black Friday and Cyber Monday
Ariel Tusa, Account Supervisor at Search Influence, kicked off the holiday shopping season by sharing online shopping tips with WVUE. Make the most out of your Black Friday and Cyber Monday with these money-saving tools: SlickDeals: Find the best in-store or online prices for items on your list. Users can …
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Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?
If the internet was high school, websites would be the students and Google would be a top of the line, elite institution. Think of Google’s search engine algorithm as their admission’s department because it decides which students (websites) are worthy of being apart of their academy (The Top Search Results). …
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Three Lessons From the Fried Chicken Frenzy: Popeyes’ Brilliant Marketing Moment
The drive-thru line on Sunday, Nov. 3 at a Popeyes Louisiana Kitchen in Metairie blocked traffic and almost caused an accident in the traffic lanes as I drove by. The highly anticipated fried chicken sandwich that had sold out just two weeks after its original release was back on the …
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How to Optimize Existing Content for Your Holiday Marketing Campaign
All of a sudden you realize that the holidays are here and you’re not ready. You have your holiday merchandise in stock, but you haven’t promoted it or even thought about updating your site to include it. It kind of feels like it’s Christmas Eve and you still haven’t gotten …
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