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How Using Psychographics Can Shed Light on Your Buyer Personas
Looking at your buyer without understanding them as a whole is like ordering a hamburger without the toppings. Nobody wants a dry hamburger without cheese, bacon, tomatoes, pickles, or at least some sort of condiment. So why do some businesses only care that a buyer bought their product and not …
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Does Pinterest Marketing Work for Tourism?
In short—yes. Put yourself in the shoes of a tourist: you are sitting at home, gazing at your “Live, Love, Laugh” wall art, overflowing with wanderlust. You are itching to get out of your same-old-same-old routine. The idea strikes you—let’s get out of town! You enlist a travel buddy and …
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Influencers Take Part in Super Saturday at City Park
On July 6th, a group of Influencers took part in City Park’s Super Saturday. This is a community volunteer event that’s typically held on the first Saturday of the month. With the guidance of the volunteer coordinator, we ventured into the Couturie Forest to help re-mulch and clear a trail …
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Top Tier Free and Paid Social Scheduling Tools for Businesses
With social media as the major port for business-to-customer (and customer-to-business) interactions, it’s more important now than ever for businesses to ensure their social pages and profiles are relevant, engaging, and most importantly… constantly updated. Inconsistent posting may lead to dedicated customers and followers hopping behind a more active business. …
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Is Your Website Running Slowly? Image Optimization Could Help Speed Things Up
Image optimization is a process of manipulating an image’s size, dimensions, and format to reduce it to the smallest possible size while still ensuring the highest possible quality is delivered to the browser. It sounds like a dark art, I know, but it really isn’t, and if your business relies …
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National Emoji Day – Katelyn Mulkey on WWL
Katelyn Mulkey, Account Coordinator at Search Influence, joined Great Day Louisiana on National Emoji day to share her knowledge on: The history of emojis New emojis being released in 2019 How emojis relate to inclusivity and the all-inclusive-web Misused emojis Emojis have been popular since they first appeared on Japanese …
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Top 10 Truly FREE Tools for Nonprofits + Even More Resources
Nonprofit organizations are what I like to call “ballin’ on a budget,” which means strategically selecting resources that won’t break the bank. But where do you start? Here are our top 10 picks for the best free resources for nonprofits you should utilize to get your organization… organized. Free Tools …
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Nine Reasons Facebook & Instagram Ads Are a Powerful Combo
If you asked someone to name a social media network five years ago, their answer would probably have been “Facebook.” But in 2019, there’s an entire social media ecosystem with distinct content, styles, and user groups. Facebook continues to dominate, but with such a dynamic social media landscape, who knows …
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Seven New Employees Join Search Influence
Anita Shah Anita Shah has been hired as an Account Manager. Anita is a Midwest native, growing up in Michigan. She attended the University of Michigan where she received a bachelor’s degree in Economics. Outside of work, Anita loves to travel; specifically, backpacking trips are her favorite. A bucket list …
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Planning Your Vacation Destination Using Instagram – Ariel Tusa on WWL
Ariel Tusa, Account Supervisor at Search Influence, joined Great Day Louisiana to share how you can use Instagram to plan your vacation like a local. Learn how to build your next trip itinerary using: Hashtags Geotags Creating and organizing Instagram “Collections” Travel bloggers and travel magazines Instagram is a dynamic …
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