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How to Track the Success of Your Online Ads
Marketing can sometimes feel like a black box to business owners. Luckily, with digital marketing, there are ways to track pretty much everything so that you can know exactly how your campaigns are performing. As a marketer, I’m often up to my elbows in Excel sheets, pouring through the data …
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The Strategic Marketing Method to Building Your Brand on Youtube
In true Search Influence fashion, I am going to start this blog post the same way we typically start our weekly company meetings, with a quote: “You cannot teach a man anything; you can only help him discover it in himself.” – Galileo Though Galileo provided us with this insightful …
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Five Steps to Boost Your Law Firm’s Online Reputation
Reputation is everything. If you’re a fan of the TV series “Suits,” you already know that hotshot attorney Louis Litt’s most important character trait is his obsession with his reputation, as well as his firm’s. He does whatever it takes to make sure it’s immaculate. Since Louis doesn’t talk much …
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Common Google Analytics Terms Explained
Google Analytics is a free service provided by our friends at Google that automatically collects and allows you to analyze data about your website visitors. Google Analytics is an essential tool for digital marketers, businesses, bloggers, and everyone in between with a website. Google Analytics can help guide your decision-making …
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Taking the IDK & WTH Out of Texting With Teens – Shawn Kelly From Search Influence on WWL
Shawn Kelly, Sales Manager at Search Influence, helped WWL crack a difficult (but v important) code—teen textspeak. With two teenage daughters, he’s had to adapt his keyboard fast. Watch now for tips about: Keeping up with ever-changing text acronyms Establishing open, honest communication with your teen What it means …
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Your Guide To Google’s Newest Search Ad Type: Responsive Search Ads
It seems lately that the changes to Google Ads and the types of ads you can create have been coming faster than some advertisers can handle. A few years ago, expanded text ads were a revelation. More headlines and higher character counts had us all loving the extra real estate …
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Answer These Questions Before Creating a Strategy With Your Marketing Agency
In the world of digital marketing, both asking and answering the correct questions can be the difference between success in a digital marketing campaign and frustration. Often, as a salesperson (or consultant or relationship-builder guy… whatever I am), I find myself realizing how many different types of potential clients there …
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What Are Good Backlinks Vs. Bad Backlinks?
Backlinks are one of the many components of behind-the-scenes SEO strategy. A backlink is essentially a link on a site that leads users to a different site. Think of backlinks as a continuous chain that links websites to one another; some chains are firm, strong, and reliable (good backlinks) and …
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How to Market Your Business on LinkedIn
LinkedIn isn’t just for growing your personal network—it can be used to grow your business too! LinkedIn has over 560 million users, with 40 percent of active users using LinkedIn monthly. LinkedIn is a great tool to promote your brand and connect with business professionals in a very direct and …
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Search Influence Adds Five New Hires to Their Krewe
No matter the time of year, Search Influence is dedicated to expanding our clients’ online presence and growing their businesses. Even though New Orleans just got done with its most hectic time of year, Mardi Gras, we’ve been focused on producing results for our clients. We also understand that we …
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