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Getting The Most From Your Google My Business
When was the last time you went to the second page of Google search? If you find yourself having difficulty remembering the answer to that question, you are not alone. Research shows that as of November 2018, the top 10 results of Google searches that make up the first …
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How to Improve Your SEO in 2019
In the world of SEO, it is hard for a small business to know where to start first after your website is built. Especially if, as the business owner, you have no real background as a digital marketer. Most of you are familiar with the famous line from Field of …
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4 Reasons Why Digital Marketing Spend Keeps Growing & Isn’t Stopping
Cambridge Analytica. GDPR. Brexit. The 2016 presidential election. Privacy has been at the forefront of national news related to Facebook as well as social and digital media in general for the last few years. Yet, spending on digital marketing and advertising continued to climb in 2017 and 2018, with …
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How Small Businesses Can Build Quality Backlinks in 2019 and Beyond
Backlinks have traditionally been one of the most important ranking factors in Google’s mysterious SEO algorithm. So what exactly is a backlink, and why is it important? A backlink is simply a link on someone else’s site that leads to your site. Google values them because your site must be …
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Why You Should Consider Hiring a Digital Marketing Agency
As 2018 comes to a close, now is the perfect time for business owners and stakeholders to reflect on the year that they’ve had, evaluate the current state of their firms, and develop solid business resolutions for a productive 2019. We often speak with businesses that are trying to decide …
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7 Qualities of an Effective Marketing Agency (and How to Test for Them)
I often joke that, in digital marketing, you’re an expert if you know more than the person you’re selling to. This was recently brought home to me while attending a startup conference: a member of the photography team, who was still an undergraduate in college, said he hoped to open …
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Gutenberg Has Arrived–Are You Ready?
WordPress 5.0 has been officially released as of Thursday after many delays and false starts. Are you ready for this new editor? Short answer: probably not. A New WYSIWYG Editor From WordPress WordPress 5.0 replaces the old native text editor with its new “What You See Is What You Get” …
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How to Balance In-house Marketing With an Agency
How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
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Year-end Trends: What’s Been Driving Local Search in 2018?
Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
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How to Set S.M.A.R.T. Marketing Goals
Once you’ve identified the metrics that matter most to your business (download our guide: “Marketing: What Metrics Matter?” for our 4-step process), goal setting is the next step in achieving success. Setting business goals can be a daunting undertaking for some, but it’s much simpler if the right method is …
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