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How to Develop a Strong Content Strategy
You’ve heard it time and time again, “Creating a strong content marketing strategy is essential.” Is it really that important? Well, according to the Content Marketing Institute, content marketing produces three times as many leads as outbound marketing yet costs about 62 percent less. You might still be wondering, what …
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Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important
I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
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Best Apps for Mardi Gras in New Orleans
Mardi Gras in New Orleans is one of the most exciting times of the year! But with all of that excitement comes a bit of preparation. Make sure you’ve got these top apps downloaded on your phone so that you optimize your Mardi Gras experience. Listen to our radio interview …
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Facebook Reviews: Increasing Reviews to Increase Credibility
Facebook: the largest social media platform in the world. It’s used to keep up with family, friends, social trends, and marketing. It’s the second-most important review site, right between Google and Yelp. With 1.37 billion daily active users, there’s no avoiding Facebook when it comes to digital marketing. The Benefits …
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Get the Most Out of Your Website With These Essential Google Analytics Metrics
In today’s world, having an online presence is essential to business. With 27,378,962 live websites currently using Google Analytics, most business owners have heard of Google Analytics. But simply knowing about Google Analytics isn’t enough. Learning how to use the platform can provide business owners with insight into targeted audiences …
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7 Best Social Media Platforms for Your Digital Marketing Strategy in 2019
Social media is an essential element of a holistic and integrated marketing plan. Different social media platforms allow you to create and share content, reach specific audiences, and accomplish your marketing and business goals. Before you begin expanding your current social media marketing, make a plan. Here are some questions …
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How Voice Command Is Changing SEO
Most marketers are familiar with the shift from laptop and desktop computers searches to mobile searches. Statista reports that searches performed on mobile devices have continued to grow in recent years, with mobile devices making up 55 percent of all organic search engine visits in the United States in the …
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The Best and Worst of Super Bowl LIII Ads – Jordan Polhemus From Search Influence on WWL
Jordan Polhemus, Account Supervisor at Search Influence, sat down with WWL to discuss this year’s best and worst Super Bowl ads from a marketing standpoint. Check out her insights on: Which ads scored and which fell flat Recent trends in brand messaging and inclusive marketing Super Bowl commercials never fail …
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How Do I Get My Business on Google My Business?
Google My Business is a free tool offered by Google that lets business owners create a listing for Google Maps and Google Search. Google My Business (GMB) also offers the ability to manage your listing in many ways, but the first step is to get listed. So, how do you …
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SEO News: Data Aggregator Factual Now a “Submission Only” Source for TDCs
SEO professionals who deal with clients’ backlink profiles and citation distribution on a daily basis are likely familiar with Factual, one of the largest data aggregators in the local search space. Factual does not accept listing submissions or edits from individual users; rather, they utilize trusted data contributors (more on …
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