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Once Upon a Time… The Power of Storytelling in Content Marketing
Once upon a time, there was a lonely copywriter. All day long, he wrote blogs and web content, press releases and social media posts. He spent hours toiling away at his computer, but no one ever seemed to care about what he wrote. Saddened by this, yet hungry to improve …
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Rookie Website Mistakes, Part 1: Slow Loading Speed
74 percent of customers will leave a website if it fails to load within 5 seconds. And the numbers don’t look too great even if your site is noticeably faster—according to Google engineers, anything slower than the blink of an eye, 400 milliseconds, can cause users to leave a page …
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How to Use Google’s New Quality Score Columns to Drive Lower Costs Per Conversion
If you’re a hands-on business owner using Google AdWords, you’ve no doubt come across the term “Quality Score.” You know it’s an important metric for the success of your account, but what does it mean? What factors contribute to this important number? And how does improving the overall quality of your …
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Search Influence Compensation Philosophy, New and Improved for 2017
We’ve made some big changes for the Search Influence team in 2017, and the year is only half over. Whether you’re an employee (current or future) or a client, these changes will have a direct impact on you. Our goal is to improve the employee experience so that our employees …
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The Big Switch: Transferring to a New Department at Search Influence
Transferring to a different department at a job is not uncommon and, for many, it is seen as an excellent career opportunity. Making a choice to work on another team provides an employee with new training, skill sets, responsibilities, and can help give a broader understanding of a company as …
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Success Story: ALCC American Language
Learn how we helped ALCC American Language new inquiries while delivering higher site traffic and more frequent engagement on social media. The Situation The client is a language school located in New York City whose mission is to help international and local students learn English in a supportive atmosphere. The client’s goal was …
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Join Us in Welcoming Our Newest Team Member!
SI is happy to have new team member Shelby Emens in the office, adding a bright new face to our endless summer of Influencers. Shelby Emens (Junior Web Developer) Recently relocated from rural Michigan, Shelby completed her Bachelor of Science in Technical Writing from Grand Valley State University. She is …
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Google Attribution Allows Clear, Seamless Campaign Analysis for Marketers
How do you know which of your interactions with a customer mattered the most? How do you measure an organic search that someone performed for a product on one device compared to an ad clicked right before the point of purchase on another? Well, Google set out to solve some …
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Facebook Ads vs. Boosted Posts: Here are 4 Reasons to Always Choose Facebook Ads
The world is filled with many ways to advertise a product or service. Simply hoping that your message makes its way to the perfect target audience is never the best practice to ensure your advertising efforts are successful and profitable for your business. With the increase of paid digital advertising …
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Why Do Digital Agencies Have Setup Fees for Online Ads?
We often get the question from prospective clients of why we have setup costs for our online advertising programs. They ask this question because some of the companies that they speak with either don’t seem to have setup costs or don’t communicate a setup cost as such. Even those who …
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