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Get Ahead With AI for SEO: Will Scott on “Make Marketing Make Sense” Podcast
Search Influence Co-Founder and CEO Will Scott made his first appearance on the Make Marketing Make Sense podcast to share how marketers should utilize AI to supercharge their SEO efforts. Make Marketing Make Sense is a weekly podcast hosted by Comfy Stone Films Co-Founder and Account Manager Josh Owen. The …
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2024 Higher Education Marketing Benchmarks: Get Past Your Blindspot
Key Insights A shifting higher education playing field is causing universities to reevaluate their results and the costs associated with them. Despite increased competition and an evolving modern learner, higher education marketing departments can still reach their enrollment goals by tracking the right metrics to inform future strategies. New Search …
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3 Tips to Choose the Right Attribution Model for GA4
Key Insights It’s essential to choose the right attribution model in GA4 to understand how your marketing efforts contribute to user interactions and conversions (key events). GA4’s default data-driven model offers a dynamic approach to attribution, but marketers beware: this model isn’t ideal for all websites. A knowledgeable digital marketing …
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Google officially launches AI Overviews for search
Google announces AI Overviews are available for all US searchers Google is trying to steal your searches, what can you do about it? At yesterday’s Google I/O, Google announced it is rolling out “AI overviews” for all US searchers. Without getting too geeky, the AI Overviews are “retrieval augmented generation,” where essentially Google looks into its large language model (i.e. big ol’ database of knowledge) …
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Save Your Google Universal Analytics Data from Deletion on July 1
Did you know Google will permanently delete all Universal Analytics data on July 1, 2024? Sign up by June 14th, and we can help save your Google Universal Analytics data from deletion. Universal Analytics has existed since 2005 and was retired last year. It will cease to exist on July …
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Search Influence Is a Proud Keeper Sponsor of Zoo-to-Do and Zoo-to-Do for Kids
Search Influence is pleased to announce our continuing partnership with Audubon Nature Institute as a Keeper Sponsor for the 46th annual Hancock Whitney Zoo-to-Do and the 35th annual Zoo-to-Do for Kids presented by Children’s Hospital of New Orleans. This marks our thirteenth year of sponsoring this event and over a …
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Search Influence Earns 2024 Google Premier Partner Badge
We’re thrilled to share that Search Influence has been awarded 2024 Google Premier Partner status — for the 9th year in a row! Recognized by the Google Partners Program, this honor places us in the top 3% of digital marketing agencies in the United States, reflecting our commitment to excellence. …
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Search Influence and UPCEA to Present Higher Education Marketing Webinar: “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction”
As a higher education digital advertiser, you know managing campaigns is no easy feat. Marketers need to contend with increased competition, limited resources, and a complex marketing landscape. Fortunately, with the right expertise and digital platform knowledge, your school’s marketing department can achieve your enrollment goals — if not surpass …
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Google Renames Conversions in Google Analytics 4 (GA4) to “Key Events”
To differentiate from Google Ads, GA4 has renamed conversions to “key events.” What You Need to Know: Analytics conversions have been renamed as “key events” in GA4 to distinguish them from conversions in Google Ads. “Conversions” still exist, in the context of Google Ads which are also reported as Ads …
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Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.” Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing. …
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