This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Search Influence Named to the 2024 CityBusiness Best Places to Work List
Search Influence proudly announces that our search engine marketing agency has been named to New Orleans CityBusiness’s 2024 Best Places to Work list in the Small Company category. This is our team’s third year in a row receiving this honor and our fifth time overall. This recognition is a testament …
Continue Reading >> -
Search Influence Shares Higher Education SEO Insights at UPCEA MEMS 2024
Director of Sales & Marketing Paula French, Digital Advertising Manager Jeanne Lobman, and Co-Founder and CEO Will Scott represented Search Influence at the 33rd Annual UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference in Philadelphia. The Search Influence team made a splash at our third appearance at the higher …
Continue Reading >> -
The November Influencer: Get Ahead – Navigate Cookie Changes and Marketing in Uncertain Times
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! How To Use Cold Email Marketing to Reach …
Continue Reading >> -
Cookie Tracking 101 – November Client Insider
Digital advertising targeting is changing, and it’s not as scary as it might sound. You may have heard chatter about the “death” or deprecation of third-party cookies. Today’s Client Insider will help you better understand what this means and how it’s changing the world of digital marketing and advertising. …
Continue Reading >> -
SEO In-House vs. Outsourced: Should You Hire an Agency?
Key Insights SEO is crucial for online visibility, increased website traffic, brand recognition, and revenue growth. While it may be tempting to handle SEO in-house, it’s essential to recognize that effective SEO requires meticulous attention to detail, constant monitoring, and adaptation to evolving search engine algorithms. When deciding between in-house …
Continue Reading >> -
Adapting to Google’s Cookies Deprecation: Essential Strategies for Marketers
Key Insights: Google announced in July 2024 that Chrome will not fully block third-party cookies but instead give users the option to manage tracking permissions. This shift allows for greater user autonomy and may lead to fewer users permitting third-party tracking. With the potential decline in third-party cookie data, competition …
Continue Reading >> -
Search Influence Named a Best SEO Campaign Finalist at the 2024 US Agency Awards
We’re honored to announce that Search Influence has been named a finalist in the Best SEO Campaign category at the 2024 US Agency Awards! This recognition highlights our collaboration with Halvorson Plastic Surgery, where strategic SEO drove meaningful growth in patient inquiries and expanded their reach to patients seeking quality …
Continue Reading >> -
Should You Be Marketing During a National Crisis?
Data shows that marketers who continue marketing during economic, political, health, or environmental crises recover faster and build stronger customer trust than those who cut back. In times of crisis, whether it’s an economic downturn or a natural disaster, your marketing strategy must adapt to meet changing consumer needs and …
Continue Reading >> -
Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy
Transform Your Marketing Strategy With Video in 2025 Video content stands out by fostering connection, enhancing brand recall, and driving action. With consumers exposed to an average of 5,000 ads a day — ten times the number from 50 years ago — cutting through the noise demands a more strategic …
Continue Reading >> -
The Kids Are All Doing It: Your Guide to Social Search [The Influencer – Oct 2024]
Insights from Co-Founder and CEO Will Scott Social Search: How Gen Z & Millennial Search Habits Are Changing WILL SCOTT | 10-MINUTE READ Discover why Gen Z and Millennials are choosing social search over search engines. Learn how you can still use SEO strategies to capture their attention! Read More …
Continue Reading >>