This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Search Influence and UPCEA to Present Higher Education Marketing Webinar: “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction”
As a higher education digital advertiser, you know managing campaigns is no easy feat. Marketers need to contend with increased competition, limited resources, and a complex marketing landscape. Fortunately, with the right expertise and digital platform knowledge, your school’s marketing department can achieve your enrollment goals — if not surpass …
Continue Reading >> -
Google Renames Conversions in Google Analytics 4 (GA4) to “Key Events”
To differentiate from Google Ads, GA4 has renamed conversions to “key events.” What You Need to Know: Analytics conversions have been renamed as “key events” in GA4 to distinguish them from conversions in Google Ads. “Conversions” still exist, in the context of Google Ads which are also reported as Ads …
Continue Reading >> -
Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.” Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing. …
Continue Reading >> -
Higher Education Digital Marketing – Your Key to Growth In 2024
Imagine you’re a ship captain embarking on a voyage in uncharted waters. That’s what it’s like navigating the ever-changing currents of Higher Education Digital Marketing. As the deck shifts beneath you, you are steering your institution’s ship through the waves of change – hopefully toward improved enrollment and a better …
Continue Reading >> -
Search Influence and UPCEA to Present Webinar: “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report”
53% of our higher ed marketing research respondents aren’t satisfied with their campaigns’ performance. How are you doing? On Wednesday, March 13, at 2 PM ET/1 PM CT, Search Influence and UPCEA will host the live webinar, “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report.” We’ll cover …
Continue Reading >> -
Rising Online Advertising Costs in 2024: The Election Year Effect
Key Insights With the U.S. presidential election coming up, experts project increased advertising competition and rising digital ad costs throughout 2024. While it may be tempting to slash your marketing budget to save short-term advertising costs, you’ll pay the long-term price of leaving your brand dormant this year. The right …
Continue Reading >> -
Effective SEO Strategy Must-Haves: Why Partner With Search Influence
Key Insights Not all SEO strategies are created equal. Effective SEO strategies demand a customized approach that takes into account the unique goals and challenges of a business. Search Influence uses three pillars to drive SEO strategy: boosting search rankings, empowering local SEO, and enhancing technical SEO. Partnering with a …
Continue Reading >> -
SEO In-House vs. Outsourced: Should You Hire an Agency?
Key Insights SEO is crucial for online visibility, increased website traffic, brand recognition, and revenue growth. While it may be tempting to handle SEO in-house, it’s essential to recognize that effective SEO requires meticulous attention to detail, constant monitoring, and adaptation to evolving search engine algorithms. When deciding between in-house …
Continue Reading >> -
UPCEA Webinar Highlights: The Power of CPI in Measuring Higher Ed Marketing Success
Key Insights: Search Influence and UPCEA have teamed up to create a nationwide benchmark for cost per inquiry (CPI) specifically for professional, continuing, and online education institutions. With an industry-standard benchmark, higher education institutions can better understand how effective their marketing efforts are in attracting prospective students and the factors …
Continue Reading >> -
What is Cost Per Inquiry (CPI) in Higher Ed Marketing?
CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.