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Three New Team Members Join Search Influence
While New Orleans is busy with festival season, Search Influence has hired three new Influencers. We are excited to welcome Rob Monk, Sierra Kellogg, & KD Minor! Robert Monk – Junior Software Developer Born and raised in southern Louisiana, Rob grew up building and taking apart computers and any other …
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A Day in the Life of a Sales Executive at Search Influence
Meet Bailey Colomb! Here’s a glimpse into what an average day looks like for Bailey as a Sales Executive working at Search Influence. From her favorite breakfast food (hint: think Ron Swanson) to some of her favorite perks of the job, you’ll get an insider glimpse into what it’s like …
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Follow the Numbers: Trends to Guide Your 2017 Plastic Surgery Marketing Plan
With 17.1 million surgical and minimally invasive cosmetic procedures performed in the United States in 2016, a few key trends stand out as opportunities. According to a report released by the American Society of Plastic Surgeons, patients are trending toward fat grafting, non-invasive fat reduction, and facial enhancements. These trends …
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How a Debate About Onions Showed Google Might Not Be Infallible
A couple of weeks ago, I was driving to meet a friend for dinner when I heard a segment on NPR’s Marketplace that featured Tom Scocca talking about his article on Gizmodo about caramelized onions. At first, it seemed like many a segment on NPR we’ve come to expect—interesting and …
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#FreelanceFriday: Tips and Trends for Freelancing After 40 (and 50)
There is a false perception that freelancing (and the gig economy in general) is a young person’s game. But now more than ever, older individuals are making their presence felt in the freelance community. Proving that age doesn’t matter, writers and other creatives over the ages of 40 and 50 …
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Marketing to Males: How Can Your Cosmetic Surgery Practice Draw in More Men?
In a society that remains focused on physical appearance, plastic surgeons have plenty of healthy competition to appeal to the audience in their community. Because plastic surgery procedures are being purchased overwhelmingly by women—in 2016, women purchased 90.7% of plastic surgery procedures compared to 9.3% purchased by men—most marketers target …
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Home Sweet Home: Think of Your Website Like a House to Help Your Business
It’s the American dream: work hard, build your business up, start a family, and buy a house with a white picket fence. Most of us are cruising for the same kind of idyllic dream for our business as well, even if we have a harder time figuring out how to …
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5 Medical Professionals Who Use Twitter Effectively and What You Can Learn from Them
With 319 million people on Twitter and 100 million daily users, it’s clear that this social media platform offers huge potential for growing a medical practice. For doctors striving to attract more patients, 42% of individuals viewing health information on social media look at consumer reviews to guide their medical decision-making. …
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Meet Amy Cannon, Our Hardest Working Woman in New Orleans Contest Winner!
In celebration of International Women’s Day on March 8, 2017, and in the spirit of last month March being Women’s History Month, Search Influence held a contest to honor the hardest working woman in New Orleans. Local businesses and individuals were encouraged to nominate a woman who either owns her …
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Lost about LinkedIn? Here Are 7 Tips for Legal Professionals
LinkedIn was used by 467 million users in 2016. A simple search in LinkedIn showed 384,071 lawyers. Not only are these numbers worth giving LinkedIn some notice, but the B2B and B2C client acquisitions are increasing at rates over 100% each year as well. There is no longer a reason …
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