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Upgrade Your Website with Fresh Content and Some Help from Beyoncé
In this ever-evolving age of Google, there seems to always be a way to upgrade your website and its search engine presence. Fresh content will not only ensure your website is up to date, but it can also inform your frequent customers of new information, let Google know that it …
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How to React to Facebook Reactions: All Your Business Needs to Know
Here is my take on what businesses and marketers need to know about Reactions and how the change will impact our data. How is Facebook tracking Reaction data? Right now, Facebook is including all Reactions bundled together for the metrics on “Likes” in ads, and in the top level of …
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Search Influence University Explains: Why Is NAP Consistency Important in SEO?
If you’ve been exploring the world of search engine optimization, “NAP consistency” is probably a phrase that keeps coming up again and again. So what is NAP consistency? Watch this short video to find out.
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Three Top Picks for The Big Idea at New Orleans Entrepreneur Week
New Orleans Entrepreneur Week (March 11-18, 2016) is fast approaching, and we’re getting excited for the festivities. It’s a full week packed with events dedicated to celebrating, promoting, and helping New Orleans entrepreneurs from various industries from food to education. Search Influence is proud to be participating, with our co-founders …
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Women in Technology: The Influencer Way
I actually never seemed to notice that our staff is over 70% women until it was pointed out to me recently; however, I’m not surprised, since New Orleans was ranked one of the best cities for women in technology in 2015. While it’s no secret that many people still view …
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Search Influence Sees the Luck In Threes with Our Newest Influencers
This month, we were lucky enough to welcome a few new faces to the team here at Search Influence. Say hello to our three newest Influencers! Lynn Bergeron – Director of Sales Lynn is a lifelong resident of Harahan, LA. He graduated from the University of New Orleans with a …
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How to Win Leads and Influence Potential Customers with LeadSNDR
Depending on your business, lead generation can be one of the most, if not the most, important performance indicator for your marketing efforts. Regardless of the medium (online, billboards, radio, etc.), a critical part of lead generation is asking yourself: How do you want to receive leads? At Search Influence, …
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How to Keep Your Law Firm’s Ads Legal
With the recent death of Justice Antonin Scalia, the Supreme Court is on arguably on track for confusion, gridlock, and bipartisanship. This uncertainty could affect the future of affirmative action, abortion, union rights, and several other topics that are scheduled to go to court within the year. In the face …
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Want to Ace the Interview? Be Ready to Talk About These 6 Things
I have been screening and interviewing candidates at Search Influence for over 5 years. I’ve seen a lot of resumes, and I’ve met a lot of great, interesting people. One of the things I love about our search for rockstar team members is that we hold group interviews for many …
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5 Things Healthcare Professionals Should Never Post on Social Media
Over the past decade, social media has become a major part of nearly all aspects of life, including the business world. With the ever-growing importance of social media marketing, more and more businesses—including doctors, dentists, and others in the medical field—are using social media sites such as Facebook, Twitter, LinkedIn, …
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