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A Dentist’s Guide for Choosing Target Audiences on Facebook
The number one tool in any business’s online advertising arsenal is knowing your audience. In a field as wide-ranging and diverse as dentistry, such knowledge can mean the difference between a stagnant online presence and social media success. So we’ve put together a helpful guide to improving your understanding of …
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Think Your Coworkers Have Cool Hobbies? Check Out These Interesting Influencers!
As the largest online marketing firm on the Gulf Coast, Search Influence has attracted an eclectic group of employees with an array of talents. While our clients know our team members as talented online marketing experts, our Influencers’ talents extend beyond the friendly confines of our 13th-floor office. Since January …
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A War of Words: 4 Tips to Help Lawyers Win the Cost-Per-Click Bidding Wars
Whether a veteran attorney or a recent law school graduate, legal professionals have likely noticed that the world of generating leads and winning new clients has changed drastically. While tried and true marketing methods such as word of mouth and putting your picture on a billboard still have their place, …
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Birds of a Feather Tweet Together: How to Shape Your Dental Practice’s Strategy
With today being National Bird Day, one saying comes to mind, and it’s one that forever rings true: “Birds of a feather…” Like-minded individuals with similar interests and agendas generally come together and communicate with each other more regularly. This can be beneficial for dentists, periodontists, and orthodontists as they …
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A Spoonful of SEO to Nurse Your Rankings Back to Health
The Internet isn’t just where people go to find out whether they can self-diagnose a brain tumor. Increasingly, the Internet is where potential patients shop around for the best local clinics and medical services. Fortunately, there are a few SEO principles that can help make your website easier to find. …
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From Europe, with Love: A Marketer’s Guide to Capitalizing on Tourism
I recently took my first ever solo trip and explored six European cities in two and a half weeks. On my trip, I realized the importance of tourism for small businesses. Every tourist needs places to stay, food to eat, and things to do while visiting—and that leaves a big opportunity …
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Search Influence Gets Three Special Christmas Gifts—New Influencers!
We are very excited to announce three new members who have joined the ever-growing Search Influence team this Christmas! Alex Michael – Business Development Associate Originally from Natchitoches, Louisiana, Alex graduated from LSU in 2011 and moved to New Orleans in 2012. He has worked in sales for three years …
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A Series of Influencing Events: Search Influence Pros Take to the Road
Search Influence’s reach is expanding around the country! Whether you’re on the East coast or the West coast, there’s an Influencer coming near you this spring! CEO Will Scott and Director of Account Management Paula Keller will be representing Search Influence and imparting their local search wisdom in Williamsburg, Seattle, …
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Master SEO on Your Lunch Break with Free Search Influence University Webinars
Beginning this February, Search Influence is launching a free online webinar series called Search Influence University to provide business owners the opportunity to learn the ins and outs of online marketing. Designed with small business owners and operators, entrepreneurs, and nonprofit entities in mind, classes will be held during lunchtime …
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Search Influence Will Give One Of These Businesses $10k. Who Should It Be?
Search Influence is proud to be celebrating our 10th year of helping businesses succeed online. We can think of no better way to celebrate our 10-year anniversary than to give away $10,000 worth of free online marketing services to one lucky Louisiana-based business. It’s our “Make Your Dreams Come True” …
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